Obee's Franchise Systems Inc. Featured In Opportunist Magazine - 30-1 Forward Stock Split To Occur On Friday

(Monday, July 16, 2007) - Obee's Franchise Systems, Inc. announced today that it is has purchased a feature profile in the upcoming August edition of Opportunist Magazine, http://www.opportunistmagazine.com . The decision is part of a larger investor relations program that Obee's is undertaking to coincide with the company's 30-1 forward split occurring on July 20th.

"This marks the beginning of a new phase for Obee's Franchise Systems, Inc.," projected Peter Brown, OBFC President. "The Board Of Directors has wisely decided to invest in a public relations and marketing program that will support the realignment of the company's common stock price with the equity markets most interested in our investment proposition. Opportunist Magazine was chosen to launch this new program because its readers are very interested in knowing about small-cap stocks with the potential for exponential growth. We believe Obee's can now develop a solid financial foundation from which we can build outstanding long-term shareholder value."

Obee's Franchise Systems, Inc. is the parent company of obee's(R) soups, salads & subs, a fast casual restaurant chain that manages franchises from Virginia to California. Obee's opened its first location in 1995 in Port Charlotte, Florida, and at present has over 50 Obee's locations open and under development. OBFC also has commitments from a nationwide network of area developers to open an additional 1,000 stores over the next ten years.

The obee's(R) soup, salads & subs menu includes a variety of popular soups, fresh salads and sub sandwiches in an original deli-style setting. The sub shops appeal to today's health conscious consumers, in addition to the 21- 35 male hearty-eaters category.

Obee's Franchise Systems, Inc. will be traded under a new stock symbol on Friday when the forward-split occurs.

About Opportunist Magazine

Opportunist Magazine provides valuable information about small cap companies to the investment community and private investors who recognize that above-average investment rewards are not gained without some risk. The publication's focus is to write reports about small cap companies who meet the publication's criteria as 1) a company with a product or service that has a steady and growing demand, 2) is a unique investment opportunity, and 3) has a dynamic, experienced leader with a powerful vision for the company's future.

Opportunist Magazine, published by Markum Woods Publishing, Inc., is currently offering a free subscription to the online magazine by visiting http://www.opportunistmagazine.com. Small-cap companies interested in being considered for a feature story may email their press releases and contact information to editor@opporunitstmagazine.com.


For investor relations please contact:
Obee's Franchise Systems, Inc.
407-333-8998 x150
Obeesnews@sitcomllc.com
http://www.obees.com


This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Obee's Franchise Systems, Inc. assumes no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward- looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies.

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