Hardee's(r) Introduces New Blueberry Biscuit To Satisfy Early Morning Sweet Tooth Of Any Guest

(Monday, July 16, 2007) - New Item Features Made From Scratch Biscuit Filled with Warm Blueberry Topping
ST. LOUIS, July 16, 2007 /PRNewswire via COMTEX News Network/ -- Hardee's(R) signature Made From Scratch Biscuits are about to get a whole lot sweeter, thanks to a new decadent breakfast product sure to please that early morning sweet tooth -- the new Blueberry Biscuits. Blueberry Biscuits are made by taking a freshly-baked Made From Scratch buttermilk Biscuit, filling it with warm blueberry topping, and then drizzling it with sweet vanilla icing.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070716/AQM025 )

"Made-From-Scratch Biscuits from Hardee's really began the quality trend on fast-food breakfast menus way back in the late 1970's," said Brad Haley, Hardee's executive vice president of marketing. "So, the only way to top them was to, literally, top them ... with blueberries in blueberry syrup and white icing."

The new Blueberry Biscuit will be sold at participating Hardee's restaurants in packages of one, two or six for $.99, $1.59 or $3.59, respectively. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 21, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,022 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R) restaurants, 1,905 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.

Contact: Jeff Mochal Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6740
jmochal@ckr.com kgoedeker@webershandwick.com


SOURCE Hardee's

Jeff Mochal of Hardee's, +1-314-259-6277, jmochal@ckr.com; or Kim Goedeker of
Weber Shandwick, +1-314-552-6740, kgoedeker@webershandwick.com, for Hardee's

http://www.hardees.com

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