Mr Electric And Aire Serv Are Proud To Franchise

Mr Electric and Aire Serv are the latest in a long line of national companies to reinforce the benefits of franchising to customers, by joining the British Franchise Association's Proud to Franchise campaign:

(Tuesday, July 03, 2007) - Based in Bromsgrove with a network of franchisees owning and running operations across the UK, Mr Electric and Aire Serv have been franchising for over ten years. The ethos of the Proud to Franchise movement is to celebrate and highlight the benefits to customers of dealing with ethical franchised brands operating in the UK today.

There are 759 franchise brands in the UK today and 33,500 franchised outlets. Franchising contributes £10.3bn to the UK economy and employs more than 360,000 people.

Recent independent research commissioned by the British Franchise Association (bfa) highlights that the public prefer to buy goods and services from a franchise versus a non-franchised business. A massive 45% said that they would first try out a franchise over a non-franchise whilst only 23% prefer to use a non-franchised brand.
A consistent level of service:

"Franchised businesses should be proud to franchise. Franchising allows the perfect combination of big company best practice delivered passionately by dedicated local business owners. This mix of good practice and great client focus enables customers to experience a consistent level of service which is rooted in a closer customer relationship," said Dan Archer of the bfa.

He continued: "In a time when the service received by customers is regularly questioned, the fact that in most franchise businesses the customer is closer to the owner, should be recognised for the benefit that it brings. The survey results show that whether a business is franchised or not does make a difference to customers."

By enrolling in the movement, Mr Electric and Aire Serv will be actively promoting itself and its franchisees as a combined franchised business across the country in the media, online and through the instantly recognisable branded vans.

Mr Electric and Aire Serv MD Clive Houlston commented: "As a franchisor, the benefits of the franchise model to customers have always been apparent, which is why we decided to expand the company through business format franchising. We are able to deliver guaranteed and consistent level of service through our franchisee network, all at a competitive price. The confirmation that the public prefer to use franchised businesses is indeed good news and is something we should take pride in."

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