Norway Mcdonald's To Serve Salmon Wrap

' (Friday, June 15, 2007) - McDonald's restaurants in Norway will launch a new fresh salmon wrap in August to satisfy increasing demand from consumers for healthy food, company officials said on Thursday.

The Nordic nation is the world's biggest salmon exporter.

"It's local, it's Norwegian, and something we are proud to be launching, and it fits into the trend that people want to eat more healthily," said Margaret Brusletto, spokeswoman for McDonald's Norwegian subsidiary.

A wrap is a sandwich-like meal made of a filling wrapped inside a soft tortilla shell. McDonald's restaurants in the United States and the UK already serve chicken wraps.

Plans call only for the product to be sold at the 67 McDonald's restaurants in Norway, but the American fast-food chain's partner, the world's biggest salmon farmer Marine Harvest, hopes it will also catch on internationally.

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