Carl's Jr.(r) Launches Creamy Orangesicle(tm) Hand-scooped Ice Cream Shakes & Malts(tm)

Latest Milkshake Variety a Nostalgic Blend of Orange Creme and Vanilla

(Wednesday, May 23, 2007) - Today, Carl's Jr.(R)
introduces OrangeSicle(TM) -- the newest Hand-Scooped Ice Cream Shake &
Malt(TM) variety to make the jump from soda shop to fast-food restaurant. The
nostalgic blend of orange creme syrup and creamy vanilla ice cream conjures up
memories of hot summer days when ice cream trucks serving a variety of frozen
treats were the most common way to cool down when school was out. The
limited-time offering is new to the lineup, but an old favorite at the same
time.
"The OrangeSicle Hand-Scooped Ice Cream Shakes are delicious, and arrive
just in time for the hot summer months," said Brad Haley, executive vice
president of marketing for Carl's Jr. "Something about the sweet, citrus
flavor of oranges combined with the creaminess of real hand-scooped vanilla
ice cream makes this a refreshing yet decadent beverage, snack or dessert
choice when the temperature starts going up."
The OrangeSicle Hand-Scooped Ice Cream Shakes & Malts boast a blend of
orange creme syrup, hand-packed vanilla ice cream and milk and are served in a
clear cup with a domed lid and whipped topping. OrangeSicle shakes are sold
for $2.99, available for a limited time, and pricing varies regionally.
Carl's Jr. is celebrating more than 65 years in the quick-service
industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is
today an international organization that employs nearly 30,000 people
worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc.
(NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended
Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of
3,105 franchised or company-operated restaurants in 43 states and in 13
countries, including 1,087 Carl's Jr. restaurants, 1,906 Hardee's(R)
restaurants and 96 La Salsa Fresh Mexican Grill(R) restaurants. For more
information, or to find a Carl's Jr. near you, go to www.ckr.com or
www.carlsjr.com.
SOURCE Carl's Jr.
-0- 05/23/2007
/CONTACT: Anne Hallock of Carl's Jr., +1-805-745-7741, ahallock@ckr.com;
or Kate Greenberg of Weber|Shandwick, +1-310-854-8264,
kgreenberg@webershandwick.com, for Carl's Jr./
/Web site: http://www.carlsjr.com
http://www.ckr.com /
(CKR)

CO: CKE Restaurants, Inc.; Carl's Jr.

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