Maggiemoo's Launches New Line Of Fruit Smoothies For The Health-conscious Consumer

(Wednesday, May 16, 2007) - As the temperature rises this summer, so does demand for cool treats. MaggieMoo's International, a super-premium ice cream brand known for introducing innovative frozen treats, announced today the launch of its new line of low-fat, lactose free, fresh ice cream and fruit smoothies - "Zoomers(TM)". Made with fresh fruit and available in six flavors, Zoomers(TM) are loaded with vitamins, antioxidants and fiber - offering a healthy option for people on the go.

MaggieMoo's conducted blind taste tests with consumers and found that 67 percent preferred a tasty, low-fat smoothie to a non-fat smoothie. "Consumers are demanding a great tasting low-fat option. We created our first low-fat offering with the new line of Zoomers(TM) Fresh Smoothies to meet these needs and to provide the perfect centerpiece of a wholesome lunch or mid-day snack," said Debbie Benedek, Senior Vice President of Brand Marketing for MaggieMoo's International. "Zoomers(TM) provide a healthy and refreshing mid-day energy boost with the taste consumers crave in a frozen treat."

Available at Treateries nationwide beginning May 23, 2007, the new Zoomers line-up is offered in four flavors: strawberry banana, creamy mango, mocha coffee and caramel coffee. It also includes two Super Zoomers(TM) flavors: raspberry pomegranate and triple berry pomegranate. Each flavor is available in three sizes - small, regular and large.

Made with fresh berries and pomegranate juice, Super Zoomers(TM) help consumers get their fill of healthy antioxidants, nutrients and enzymes believed to reduce the risk of cancer, heart disease and stroke. Additionally, in the large size, Super Zoomers(TM) have at least the 1 1/2 to 2 cups of the USDA Recommended Daily Allowance (RDA) of fruit servings per day.

Four Zoomers(TM) flavors contain natural fruits high in vitamin C such as strawberries and orange juice. Vitamin C offers numerous health benefits from strengthening the immune system to reducing the risk of certain cancers.

Zoomers(TM) are a great source of fiber, which plays an important role in maintaining a healthy weight and supporting a healthy digestive system. One small Triple Berry Pomegranate Super Zoomer(TM) has thirteen grams of fiber, 140 percent of the RDA of vitamin C, and only one gram of fat.

In celebration of the launch of Zoomers(TM) Fresh Smoothies, MaggieMoo's is hosting a nationwide Vespa(R) Scooter sweepstakes to underscore the portability, convenience and health benefits of the new product line for people on the go. One lucky winner will drive away with a brand new LX50 model Vespa(R), with a retail value of approximately $3,500.

Customers can visit www.maggiemoos.com to enter the sweepstakes, which will run the duration of the celebration, from May 23rd through September 11th. For more information about MaggieMoo's Zoomers(TM), the Zoomers(TM) sweepstakes, or any other MaggieMoo's product, please visit www.maggiemoos.com.

About MaggieMoo's Ice Cream and Treatery

MaggieMoo's (www.maggiemoos.com) is owned by NexCen Brands, Inc. (Nasdaq: NEXC). Based in Columbia, Md., MaggieMoo's currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's has been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products - vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors.

About NexCen Brands, Inc.

NexCen Brands, Inc. (Nasdaq: NEXC) (www.nexcenbrands.com) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), MaggieMoo's(R), Marble Slab Creamery(R) and Waverly(R). The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that touch every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 45 countries around the world and consist of in excess of 1,150 of its own franchised stores. NexCen, through its IT (information technology) and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

SOURCE MaggieMoo's Ice Cream and Treatery

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