Pizza Pizza Teams With Premier Fitness In Promotion Of Healthy Lifestyle

(Wednesday, July 12, 2006) - July is shaping up to be an active month at Pizza Pizza. To promote sensible eating and active lifestyles, Pizza Pizza is offering customers who purchase any salad a free, one-month trial membership at Premier Fitness Clubs for themselves and a friend. The offer, available at more than 200 participating traditional Pizza Pizza restaurant locations across Ontario, is now underway and will continue until supplies last.

"We constantly strive to offer customers a variety of menu offerings that cater to their particular needs and wants,"said Pat Finelli, Vice-President of Marketing for Pizza Pizza. "There is a growing segment of the population that seeks a happy medium between a fast-paced and well-balanced lifestyle, and our association with Premier Fitness Clubs is aligned with combining a balanced diet with physical activity."

With the purchase of any salad, Pizza Pizza customers will receive a complimentary bottle of water, as well as a membership card entitling them to a free month at Premier Fitness Clubs, with no strings attached, for themselves and a friend. The trial memberships will provide the customer and a friend access to club amenities, workshops, and nutritionists at one of Ontario's leading fitness club facilities.

The membership card can be used at any of the 23 Premier Fitness Club locations throughout Ontario, as well as 28 Mademoiselle Fitness & Day Spas, which cater specifically to women, and 2 Regency Fitness Clubs.

"We are delighted to team up with a partner such as Pizza Pizza,"said John Cardillo, CEO of Premier Fitness Clubs. "Our members are focused on leading an active and healthy lifestyle, and their time is at a premium. We're happy they're able to find quality and fresh food options at Pizza Pizza that suits their tastes and lifestyle choices and is compatible with their fast-paced environment."

Pizza Pizza offers a comprehensive line of gourmet salads, such as Tuscan Chicken, Mandarin Chicken and the new Mediterranean Greek salad, as well as classic varieties as Garden and Caesar salads. Salads start at $3.99 and are available at all traditional Pizza Pizza restaurants in Ontario.

"The Pizza Pizza menu offers fresh salads, trans fat free dough and healthy toppings that fit nicely into any eating plan,"said Mr. Finelli. "If people assess their daily eating habits and the amount of physical exercise they're getting, we're confident they'll realize they can take a step in the right direction in both areas with Pizza Pizza and Premier Fitness Clubs."

For More Information & Product Shots:

Jill Kuchar
Torchia Communications
jill@torchiacom.com
416-341-9929 ext. 221

Giselle Briden
Premier Fitness
416-219-4308

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