Pizza Pizza Kicks Off National Pizza Month With Biggest Promotion Of The Year

Everyone's a winner in Pizza Pizza's "Peel N Reveal"Campaign

(Monday, October 02, 2006) - To celebrate the start of National Pizza Month, Pizza Pizza is bringing back a promotion that is destined to have widespread "appeal"–especially since every participant is a winner.

Better known as "Peel N Reveal", the promotion, which will be available to customers through all traditional Ontario Pizza Pizza restaurants beginning October 2 and ending on December 15, requires customers that purchase a regular slice of pizza to peel off the tab on the bottom of their pizza slice tray to reveal the prize they've won.

Prizes, which are depicted on every slice tray, include a trip for four to meet the rock band, Hedley, a trip for two to Cancun, a $1,000 shopping spree at Athlete's World, 30gig video iPods, instant Pizza Pizza free products and product discounts as well as Pepsi Access Points used to enter contests or redeemed for merchandise and reward items at pepsiaccess.ca. There are 45 different prizes to be won, and more than 4 million prizes to be "peeled and revealed".

"It's a promotion that will add to the fun of going to Pizza Pizza restaurants,"said Pat Finelli, Vice-President of Marketing for Pizza Pizza. "No one has to jump through hoops or be extremely lucky to win a prize, because every customer purchasing a pizza slice will get something in return. It's a nice combination –hot and fresh Pizza Pizza and a prize to go with it. National Pizza Month is the perfect time to thank customers for their ongoing loyalty, and we hope they'll appreciate the various other activities we've lined up to celebrate Pizza Month."

October has been designated as National Pizza Month to acknowledge the role pizza has played in North American since its arrival at the turn of the past century. Today, pizza has become the favourite meal choice of consumers of all ages and tastes.

Pizza Pizza is Canada's leading pizza chain. Through its network of more than 500 restaurant locations and proud franchise operators, Pizza Pizza happily serves over 28 million customers annually.

For More Information & Product Shots:

Rachelle El-Achhab
Torchia Communications
B: 416-341-9929, ext. 225
C: 416-625-1808
rachelle@torchiacom.com

View all Pizza Pizza Press Releases

This article has been read 119 times.

Printer Friendly