Football Finale Is "super" For Canada's Top Pizza-maker

(Wednesday, January 31, 2007) - They don't throw touchdown passes, boot field goals or make game-saving tackles, but Canadian pizza-makers are among the biggest winners on Super Bowl Sunday.

With about one Canadian households in six watching the big game on the tube – or should we say, flat screen – and party gatherings in abundance on this day, it truly is a Super Sunday for those supplying food to a ravenous football crowd.

"Super Bowl Sunday is our busiest Sunday of the year, in terms of pizza sales and deliveries," said Pat Finelli, Vice-President of Marketing for Pizza Pizza, Canada's leading pizza-maker for slices sold. "The week of Super Bowl, our sales figures go up by about 6 per cent over an average week. At peak time, our call centre answers in excess of 150 calls per minute."

A recent poll conducted by Pizza Pizza reveals that pizza is by far the favourite food fare for Super Bowl parties. In a survey of 1006 people conducted from January 11, 2007 to January 22, 2007, 81 per cent of respondents indicated that pizza was their favourite food fare followed by chicken wings at 9 per cent. Nachos lagged behind with a modest 6 per cent of the votes.

The findings closely match Pizza Pizza's own sales performance for Super Bowl Sunday. On game day, the company typically sells over 40,000 pizzas and more than 150,000 wings. The most popular ingredients for the football feast are, in order of preference: pepperoni, green peppers, mushrooms, bacon and red onions.

And while the Super Bowl itself is laced with statistics and informational tidbits, Pizza Pizza has some numbers of its own in relation to this sporting extravaganza: the pizzas it serves up to Super Bowl revelers represent an aggregate total of three tons of pepperoni slices and over 9 tons of mozzarella cheese. That's enough slices to stretch the length of a football field and enough cheese to surpass the combined weight of each team's 11-player starting lineup on the field.

What makes Super Bowl Sunday the top Canadian single-day sporting event for pizza sales? Finelli, who's been around 24 years, sees a trend.

"I think the timing of the event contributes to its popularity," he remarked. "It occurs almost at the midway point, between the end of the holidays and the arrival of spring. In that sense, it's an opportunity for families and friends to get together, whether they're football fans or just for the sake of having fun because wherever there's pizza, there's fun."

For More Information

Rachelle Khalaf
Public Relations Specialist
Torchia Communications
B: 416-341-9929, ext. 225
C: 416-625-1808
rachelle@torchiacom.com

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