Whoa Nelly! Keith Jackson And Shoney's Partner For Fall Commercial

(Friday, September 16, 2005) - Shoney's Restaurants and legendary football announcer Keith Jackson partnered to shoot the restaurant's new football-themed television commercial which is scheduled to begin airing Monday, Sept. 5.

Shoney's selected Jackson because he is widely recognized as the voice of college football, America's favorite game, much as Shoney's is widely known as America's favorite family-dining restaurant.

"When preparing for Shoney's fall message, we wanted to tap into three strategic things: one, a value message; two, college football in the south; and three, the epitome of college football, Keith Jackson," said Dan Dahlen, senior vice president of marketing at Shoney's Restaurants.

Jackson said, "I only deal with products that are tested and are worth speaking for. I feel that way about this company, otherwise I wouldn't have done it."

The commercial highlights the five game-day baskets for $5.99, which includes the All-American Bacon Cheeseburger, Fish ‘n Chips, Chicken Fingers, Sirloin Steak Fingers and Popcorn Shrimp. The baskets will be available at Shoney's Restaurants beginning Monday, Sept. 5, through Sunday, Oct. 30.

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