Jump Start Your Day With Shoney's Restaurants

New Brand Position Centers Around Legendary Breakfast Buffet

(Tuesday, December 12, 2006) - Shoney's Restaurants is returning to the foundation that made it a household name some 60 years ago. "Start Here" is the new mantra for Shoney's Restaurants across the region.

"We're returning to our basic principle which is breakfast," said Dan Dahlen, chief marketing officer. "Start is a very powerful word. Our ‘Start Here' position reminds our guests why we are one of the most famous family dining restaurants in the country."

As Shoney's hearty breakfast buffet returns as the focal point of the brand, several breakfast concepts are currently being tested in company stores. With breakfast as the foundation and the company's most profitable day-part, Shoney's is relying on innovation and fresh marketing concepts to leverage its lunch and dinner day-parts.

"Shoney's new brand position speaks volumes within the restaurant industry," said Cliff Freeman, chairman and chief creative officer of Cliff Freeman and Partners, Shoney's advertising agency. "Start your day, your career or your evening with Shoney's. There's no better place to start than at Shoney's."

Shoney's Restaurants is headquartered in Nashville, Tenn., and owns, operates and franchises 284 restaurants in 18 states.

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