Hard Rock Cafe Announces Louisville, Kentucky Location

LOUISVILLE, KENTUCKY (Thursday, March 25, 2004) - Hard Rock Cafe (www.hardrock.com), one of the world's most recognizable brands known for dining, rock music, memorabilia and entertainment, today announced that the company will be adding a new location in Louisville, Kentucky.

The 8,500 square foot cafe will be located in the heart of Louisville's nightlife on 4th Street between Liberty Street and Muhammad Ali Blvd. Scheduled to open in June 2004, Hard Rock Cafe Louisville will bring the spirit of rock to the downtown community. It is the first Hard Rock Cafe in Kentucky and will offer indoor and outdoor dining areas.

"This year marks the 50th anniversary of rock ‘n' roll and during this historic year, we are thrilled to be announcing the Hard Rock Louisville," said David Catalano, chief operating officer, Hard Rock Cafe International, Inc. "As we continue to expand the Hard Rock Cafe brand, we will look for new, exciting locations, such as Louisville, that will offer great nightlife, terrific food and live entertainment. From Kentucky natives, Nick Lachey and Brian Littrell to Don Everly of the Everly Brothers, the area is rich with rock, pop, country and blues music history."

Hard Rock Cafe International, one of the most globally recognized music, entertainment and dining brands has a network of more than 100 signature Hard Rock Cafes in 44 countries and owns the world's greatest collection of music memorabilia. Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, hardrock.com and Hard Rock Hotels and Casinos, Hard Rock Cafe International, Inc. is a wholly owned subsidiary of London-based The Rank Group Plc (NASDAQ: RANKY). For more information on Hard Rock visit www.hardrock.com.

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