Turkey For Breakfast At Hardee's(r)?

Previously Neglected Bird Makes Its Debut on New Breakfast Club Sandwich

(Monday, April 23, 2007) - Hardee's(R), the
fast-food breakfast innovation leader since its pioneering introduction of
made from scratch buttermilk biscuits in the 1970's, has announced another
fast-food first: turkey for breakfast. The new Breakfast Club Sandwich is
piled high with slices of roasted turkey breast, bacon, shaved ham, American
cheese and a folded egg, all served on grilled sourdough bread.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070423/AQM122 )
"We have had a great deal of success on our lunch/dinner menu by combining
the great tastes of classic American sandwiches with the all-American burger,
as we did with last year's Philly Cheesesteak Thickburger(TM), so we
understandably wanted to give the same approach a try at breakfast," said Brad
Haley, Hardee's executive vice president of marketing. "A Breakfast Club
Sandwich seemed like a natural since most of the ingredients found on a
traditional club sandwich, like ham, bacon and cheese, were already staples at
breakfast.
"However, one of the main things that really makes a club sandwich taste
like a club sandwich is the turkey, but turkey had never made its way onto
fast-food breakfast menus before so were weren't sure that our customers would
even accept it," Haley added. "Fortunately, the resulting sandwich tasted
great and the consumer research results in our test market indicated that it
was the turkey that was primarily responsible for the menu item's strong
appeal. So, why not give turkey a chance to shine in the morning?"
The new Breakfast Club Sandwich will be sold at participating Hardee's
restaurants for $2.59 or at $3.99 for a small combo including hash rounds and
a drink. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal
quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries,
had a total of 3,105 franchised or company-operated restaurants in 43 states
and in 13 countries, including 1,087 Carl's Jr.(R) restaurants, 1,906 Hardee's
restaurants and 96 La Salsa Fresh Mexican Grill(R) restaurants. For more
information, or to find a Hardee's near you, go to http://www.ckr.com or
http://www.hardees.com.

Jeff Mochal Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6740
jmochal@ckr.com kgoedeker@webershandwick.com


SOURCE Hardee's Food Systems, Inc.
-0- 04/23/2007
/CONTACT: Jeff Mochal of Hardee's, +1-314-259-6277, jmochal@ckr.com; or
Kim Goedeker of Weber Shandwick, +1-314-552-6740, kgoedeker@webershandwick.com
for Hardee's/
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070423/AQM122
AP Archive: http://photoarchive.ap.org
AP PhotoExpress Network: PRN19
PRN Photo Desk, photodesk@prnewswire.com /
/Web site: http://www.hardees.com
http://www.ckr.com /
(CKR)

CO: Hardee's Food Systems, Inc.; CKE Restaurants, Inc.

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