Hardee's(r) Brings Back Burger Chef(r) Big Shef(tm) Hamburger For A Limited Time In Select Markets

(Monday, April 23, 2007) - An old favorite is returning
to Hardee's -- but only for a limited time. The Burger Chef(R) Big Shef(TM)
hamburger will be added to the menu at Hardee's restaurant locations in
Indianapolis, Terre Haute, Ind., Fort Wayne, Ind., South Bend, Ind. and
Dayton, Ohio beginning today.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070423/AQM093 )
The Big Shef was a signature burger on the Burger Chef menu in the 1970s
and 80s. It is a 1/4-pound burger featuring two charbroiled patties, American
cheese, shredded lettuce and special Big Shef sauce. The Burger Chef Big Shef
will replace the Big Twin(TM) on the Hardee's menu in these cities and will be
sold at a 2-for-$3 price point.
"Hardee's conducted a test in February where we brought back the Burger
Chef Big Shef at one of our company-owned restaurants in Terre Haute. The
response was overwhelming," said Brad Haley, Hardee's executive vice president
of marketing. "In certain markets like Indy and Terre Haute, the love affair
with Burger Chef remains strong, and people were gobbling up the Big Shef
burgers as fast as we could make them. We knew then that we needed to bring
this product back on a larger scale, to offer Burger Chef fans across the
Midwest their Big Shef fix."

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal
quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries,
had a total of 3,105 franchised or company-operated restaurants in 43 states
and in 13 countries, including 1,087 Carl's Jr.(R) restaurants, 1,906 Hardee's
restaurants and 96 La Salsa Fresh Mexican Grill(R) restaurants. For more
information, or to find a Hardee's near you, go to http://www.ckr.com or
http://www.hardees.com.

Contact: Jeff Mochal Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6740
jmochal@ckr.com kgoedeker@webershandwick.com


SOURCE Hardee's Food Systems, Inc.
-0- 04/23/2007
/CONTACT: Jeff Mochal of Hardee's, +1-314-259-6277, jmochal@ckr.com; or
Kim Goedeker of Weber Shandwick, +1-314-552-6740,
kgoedeker@webershandwick.com, for Hardee's /
/Photo: http://www.newscom.com/cgi-bin/prnh/20070423/AQM093
AP Archive: http://photoarchive.ap.org
AP PhotoExpress Network: PRN11
PRN Photo Desk, photodesk@prnewswire.com /
/Web site: http://www.hardees.com
http://www.ckr.com /
(CKR)

CO: Hardee's Food Systems, Inc.; CKE Restaurants, Inc.
ST: Missouri, Indiana, Ohio
IN: RST FOD REA
SU: PDT

View all Hardee's Press Releases

This article has been read 413 times.

Printer Friendly