Joey's Cleans Up With New Online Contest

(Thursday, April 12, 2007) - Joey's is doing a little spring-cleaning with its second

annual online contest. This time, Joey's is giving consumers the

opportunity to have more free time by entering a contest to win free

residential housekeeping services for a year.



The "Win Housekeeping Services for a Year" contest is part of

Joey's new "Win More Free Time" Spring Campaign that kicks

off this week. Three grand prizes, each valued at approximately

$3,000 CDN are being given away in the regions of British Columbia/Alberta,

Saskatchewan/Manitoba, and Ontario. The contest which began

April 9th runs until 11:59 PM (MST) May 20, 2007. Full contest

rules are available at www.joeys.ca



"With this new campaign, we are giving Joey's guests the chance

to have more free time to do the things that are really important

to them rather than being saddled with time consuming activities

such as house cleaning," says Richelle Kotler, Joey's Marketing

Manager. "In this busy world, Joey's guests cherish their free time

and we want to draw on that desire."



The new campaign also features a limited time offer of a Chicken

& Fish Dinner Deal. "This meal features our Jack & Joe Combo

which is a quarter of Tennessee Jack's mouth-watering Rotisserie

Chicken, a light and crispy piece of Joey's trans-fat free Wild

Alaskan Pollock, and a choice of two sides, an Apple Blossom

Dessert and a non-alcoholic beverage, all for $13.99," says Kotler.

"We want people to know that Joey's is all about delicious food,

great prices and great value -- and the Fish & Chicken Dinner Deal

is the perfect example."



Kotler explained that entering the contest is as simple as

completing an online entry form with the option of joining Joey's

Mariner's Club, the restaurant's online rewards club whose

membership just topped the 16,000 mark. "We fully expect that

our ‘Win More Free Time' contest is going to attract a lot of

new members who want to be among the first to be notified

about Joey's special offers and events."



The new online campaign is being promoted at participating

Joey's restaurant through a variety of materials, including posters,

feature sheets and check stuffers. Local advertising and marketing

is managed by Joey's franchisees and includes a marketing mix

of radio spots, flyers and newspaper ads. Nationally, Joey's is promoting the campaign on www.canada.com and with a one-page advertorial that appears in the May issue of WestJet's in-flight magazine called UP!
About Joey's

Calgary-based Joey's Only is a pioneer and leader in the casual

seafood restaurant category in Canada. Its signature "Joey's Famous

Fish and Chips" has gained the company a North American reputation

for preparing generous portions of high quality seafood at affordable

prices. Each Joey's franchise embodies the vision of its founder

Joe Klassen - to eat great seafood in a cozy neighbourhood seafood

restaurant. Annually, Joey's serves more than 6.5 million guests

system wide through its 106 restaurants in Canada and the United

States. Joey's has been cooking in trans fat free oil at all of its

Canadian restaurants since 2005. www.joeys.ca



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For more information, please contact:
Mr. Andy Taylor, Senior VP, Joey's (403) 243-4584 andy@joeys.ca
Ms. Richelle Kotler, Marketing Manager, Joey's Cell (403) 606-4491 richelle@joeys.ca

Mr. Neil Bousquet, PR, Joey's (403) 256-8834 neil.bousquet@prwizard.ca

View all Joey's Only Seafood Restaurant Press Releases

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