Brooke Franchise Academy Facility To Open

(Wednesday, April 04, 2007) - Dane Devlin, senior
vice president of operations of Brooke Franchise Corporation, announced that
renovations will soon be completed on its new $3 million training academy and
customer service center located at 8500 College Blvd., in Overland Park, Kan.
The first day of operations at the new location is scheduled to be Monday,
April 23.

The Brooke Academy, which was established more than three years ago, provides
training for Brooke's network of independent agent franchisees. Currently,
sessions are held at Brooke's national offices in Overland Park, but will
move to the new facility upon its completion. During the last three years,
the Academy has grown significantly. In 2006 alone, more than 300 franchise
students attended Brooke Academy's three-day basic training sessions. Angela
Baska, who has served as full-time coordinator of student activities for more
than two years, is expected to continue in that role. Additionally, a search
is underway for a full-time dean of the Academy.

"The Academy has become a milestone in the professional lives of new
franchisees," said Devlin. "We have located the Brooke Academy in an office
with a group of our local Brooke franchisees so academy students get a taste
of life as a Brooke insurance franchise." Eight franchisees from the Kansas
City area will be located at the 8500 College Blvd. location. The
franchisees will share an office staff of licensed customer service
representatives and clerical personnel.

In conjunction with the opening of the new facility, Brooke Franchise will
introduce a completely revamped and updated Brooke Academy curriculum. To
provide an additional perspective on the new curriculum, Brooke retained Pat
Alexander, CIC, CPIW, a consultant with significant experience in workflow
analysis and development of training programs. Alexander's insurance
experience spans 40 years, and she has published numerous articles and
regularly speaks at industry events.

The updated Brooke Academy curriculum includes a new training module to
qualify franchisees who want to offer bank products and services to their
customers through Brooke Savings Bank. The new bank product and service
offerings are made possible by Brooke's recent acquisition of Generations
Bank, a federal savings bank, from Kansas City Life Insurance Company.
Brooke views compliance as critical to "agent banking," and this training
module will enable franchisees to comply with both regulatory and company
rules. Bank management and employees will also be located at the 8500
College Blvd. location so they can work directly with Brooke Academy
students.

The updated Brooke Academy curriculum is based on the content and procedures
contained in version 6.1 of Brooke Management System, which will be released
contemporaneously with the opening of the new facility and introduction of
the new curriculum. BMS 6.1 features new navigation tools and includes home
rating programs from AMS Services in addition to its auto rating programs
that are already a part of BMS 6.0.

"Like the recent opening of the advertising center on the Phillipsburg
campus, the opening of this Academy and service center demonstrates another
significant financial commitment to the success of our franchisees," added
Devlin.

About our company ... Brooke Corporation (NASDAQ: BXXX) is listed on the
Nasdaq Global Market under the symbol "BXXX". Its wholly owned subsidiary,
Brooke Franchise Corporation, distributes insurance and banking services
through a network of more than 750 franchise locations. Brooke Franchise was
named the 22nd largest U.S. insurance agency by Business Insurance magazine
(2006) and the country's No. 37 top franchise by Entrepreneur magazine
(2007). For more information, visit http://www.brookeagent.com/ .

E-mail Distribution ... To receive electronic press alerts, visit the Brooke
Corporation Media Room at http://brookecorp.mediaroom.com/ and subscribe to
our e-mail alerts online through the Get the News link.

This press release contains forward-looking statements. All forward- looking
statements involve risks and uncertainties, and several factors could cause
actual results to differ materially from those in the forward-looking
statements. The following factors, among others, could cause actual results
to differ from those indicated in the forward-looking statements: the
uncertainty as to the exact dates of the opening of the Academy and service
center, the introduction of the new Academy curriculum and the release of
version 6.1 of Brooke Management System; the uncertainty that the Company
will achieve its short-term and long-term profitability and growth goals,
uncertainties associated with market acceptance of and demand for the
products and services of the Company, the impact of competitive products and
pricing, the dependence on third-party suppliers and their pricing, the
ability to meet product demand, the availability of capital and funding
sources, the exposure to market risks, uncertainties associated with the
development of technology, changes in the law and in economic, political and
regulatory environments, changes in management, the dependence on
intellectual property rights, the effectiveness of internal controls, and
risks and factors described from time to time in reports and registration
statements filed by Brooke Corporation with the Securities and Exchange
Commission. A more complete description of Brooke's business is provided in
Brooke Corporation's most recent annual, quarterly and current reports, which
are available from Brooke Corporation without charge or at http://www.sec.gov/

SOURCE: Brooke Corporation

CONTACT: Anita Larson of Brooke Corporation, +1-913-661-0123,
larsa@brookecorp.com

Web site: http://www.brookeagent.com/

View all Brooke Press Releases

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