Obee's Franchise Systems Inc. Featured In Opportunist Magazine

(Tuesday, April 03, 2007) - Obee's Franchise Systems, Inc. (Pink Sheets: OBFC) announced today that it is has purchased feature ads in the latest edition of Opportunist Magazine, http://www.opportunistmagazine.com/, a division of Markum Woods Publishing, Inc.

Peter Brown, President of Obee's explained the company's decision saying "very few investment publications focus on communicating to pink sheet and bulletin board investors. We chose Opportunist Magazine because we believe they will do a great job helping build a clear story of where obee's(R) soups salads and subs is aiming to be in the next five years."

Chief Marketing Officer of the publication, Randy Jacobs, reiterated Mr. Brown's statement saying "we want to feature real companies with a real solid future and leaders with vision. We believe that the image of pink sheet companies needs a lift of credibility in the eyes of the investment community. That will be the publication's focus -- an enthusiastic look at small companies with big ideas and real opportunities."

About Opportunist Magazine

Opportunist Magazine provides valuable information about small cap companies to the investment community and private investors who recognize that great rewards are not gained without some risk. The publication's focus is to write reports about small cap companies who meet the publication's criteria as 1) a company with a product or service that is in early demand today 2) in an industry with a growing demand tomorrow and 3) has a dynamic leader with a powerful vision for the future.

Opportunist Magazine is published by Markum Woods Publishing, Inc. who is currently offering a free subscription to the online magazine by visiting http://www.opportunistmagazine.com/. Small-cap companies interested in being considered for a feature story may email their press releases and contact information to editor@opportunistmagazine.com.

About Obee's Franchise Systems Inc.

obees(R) soups salads & subs is a fast-casual, deli-style restaurant featuring nutritious soups, salads and subs with an emphasis on fresh-sliced meats and cheeses. There are currently over 50 obee's(R) locations open or in various development stages around the United States.

For further information about OBFC please contact: Peter Brown, President 941-828-0073 pbrown@obees.comhttp://www.obees.com/

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc. assumes no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward- looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies.

Obee's Franchise Systems Inc.
CONTACT: Peter Brown, President of Obee's Franchise Systems Inc.,
+1-941-828-0073, pbrown@obees.com

Web site: http://www.obees.com/
http://www.opportunistmagazine.com/

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