Choice Hotels Names Caroline Racine Director, Caribbean Franchise Development

Appointment Reinforces Choice's Commitment to Expand Its Brand Presence Throughout the Region

(Tuesday, April 03, 2007) - Worldwide lodging
franchisor Choice Hotels International (NYSE: CHH) today announced that it
has named Caroline Racine to the position of director, Caribbean franchise
development. In her new role, Caroline will be responsible for increasing
the brand awareness and distribution of Choice's 10 brands throughout the
Caribbean via conversion and new construction opportunities. Her
appointment follows Choice's signing of a three-year strategic alliance
partnership with the Caribbean Hotel Association (CHA) that designates
Choice as its exclusive lodging partner.
A nine-year Choice employee, Racine previously was in the company's
worldwide sales and intermediary marketing division, where she led the
largest leisure partnership, AAA/CAA, as the primary interface with
executives and club presidents. Racine speaks French and Creole fluently
and has a Caribbean cultural heritage.
"Hotel developers in the Caribbean will find Caroline Racine's
extensive sales, marketing and industry expertise to be a tremendous
asset," said Brian Parker, vice president, emerging markets & new business
development. "As evidenced by our agreement with the CHA and Caroline's
hiring, Choice is committed to expanding our brand presence in this
burgeoning market, and we are now ideally positioned for success."
In her new position, Racine is a member of Choice's emerging markets
division. The division focuses on recruiting minority franchisees to the
Choice system and franchisees from non-lodging industries regardless of
ethnicity. It also is tasked with growing Choice's brand awareness and
distribution throughout the Caribbean region.
About Choice Hotels
Choice Hotels International franchises more than 5,300 hotels,
representing more than 430,000 rooms, in the United States and more than 40
countries and territories. As of December 31, 2006, 860 hotels are under
development in the United States, representing 66,238 rooms, and an
additional 70 hotels, representing 6,317 rooms, are under development in
more than 20 countries and territories. The company's Cambria Suites,
Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge,
Rodeway Inn, MainStay Suites and Suburban Extended Stay Hotel brands serve
guests worldwide.
Additional corporate information may be found on Choice Hotels'
Internet site, which may be accessed at http://www.choicehotels.com.
NOTE: Choice Hotels, Choice Hotels International, Cambria Suites,
Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary
trademarks and service marks of Choice Hotels International.

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