Let's Dish! Goes To Kansas City With New Franchise Area Development Agreement

Company signs eight-store development agreement with HillCo, LLC to expand its presence in the Midwestern U.S.

(Tuesday, November 29, 2005) - Let's Dish!, Inc. today announced it has signed a franchise area development agreement with Kansas City-based HillCo, LLC to franchise eight Let's Dish! retail meal preparation stores in the Kansas City area within the next four years. Stores will be located in both the Kansas and Missouri portions of the city and the agreement includes development rights in Wichita and Lawrence, Kansas. This agreement is a significant step toward the company's national expansion plans just two years after Co-Founders and Co-CEOs Ruth Lundquist and Darcy Olson opened their first Let's Dish! location.

HillCo, LLC is owned by industry veterans Brandt Hill, Josh Hill and Sam Freitag and is based in Kansas City. The company principles have a combined 40 years of experience in investment banking, venture capital and restaurant operations. HillCo president, Brandt Hill, has more than 10 years of senior management and corporate finance experience with such companies as The LDS Corporation, where he serves as CFO, and George K. Baum & Company. Josh Hill has extensive restaurant experience with Longhorn Steakhouse, was an integral member of the team that opened the Kansas City restaurant concept Nick & Jake's. Freitag brings with him a background in investment banking and venture capital, as well as current ownership in multiple SONIC Corp. franchises in Denver, Colo. and Richmond, Va.

"Let's Dish! is the breakaway brand in this category and our ability to attract high quality partners such as HillCo is a testament to our success," said Lundquist. "We've spent two years laying the groundwork and have built a strong, sustainable business model with enormous growth potential. We are excited to share with Kansas City-area families a whole new way to serve high-quality, craveable meals at home."

"After an extensive review of this industry, we believe Let's Dish! has got it right," said Brandt Hill, president of HillCo. "We are excited about partnering with the company to deliver fresh, high-quality meal solutions in a fun atmosphere with world-class service."

Let's Dish! currently has four company-owned locations in the fast-growing Twin Cities suburbs of Eden Prairie, Maple Grove, Woodbury and Apple Valley. The company also has four licensed locations, including two in Maryland, one in Virginia and one in Washington. The average store is 2,300 square feet.

About The Let's Dish! Concept

Let's Dish! was one of the first retail meal preparation stores in the country when Lundquist and Olson introduced their concept in October 2003. Their goal was to create a great business by offering people a fresh, new way to feed their families.

Customers make menu choices, sign up and prepay for sessions at the company's website. When customers arrive at the store, refrigerated workstations for each menu item are stocked with all necessary ingredients, which can be varied to meet specific tastes. Customers rotate from station to station preparing eight to 12 different entrees each designed to serve six. The meals are then brought home to be frozen or refrigerated and cooked at a later date.

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