Supercoups® Announces Top Franchise Performers

Award Winners Recently Announced At National Conference in Puerto Rico

(Tuesday, December 12, 2006) - SuperCoups, a leading direct mail franchisor since 1982, announced today the top franchise performers in markets across the U.S.

"The awarded franchisees represent what hard work, dedication, and a constant drive for excellence can lead to", said Bill Matthews, Vice President of Franchise Development. The winners mailed an average of at least 20 coupons in each of their mailings, from October 2005 through September 2006.

Winners included Steve Yannalfo and Bill Zimmermann of Bergen County, NJ; Amy James of Phoenix, AZ; Brian McGillicuddy of Southern Connecticut; Gary McNeill of South Orange County, CA; Tom & Angie Haimes of Metro Atlanta, GA; Steve Simmons of Hudson County, NJ; Jeff Cwirko of Rockland County, NY; Brian and Susy Elniski of Monroe County, NY; Ron Rauso of Northern Monmouth, NJ; Greg Tulloch of Southern Maine; and Chris Ryan of Jacksonville, FL.

A SuperCoups franchisee's goals are simple; network with small business owners and work with them to create compelling advertising offers. These offers are mailed to consumers in SuperCoups' recognized bright yellow and blue envelopes, on average eight times per year, for use in their local area.

The 13 winning franchisees were treated to an exclusive celebration in Puerto Rico, days prior to the start of the SuperCoups Annual National Conference.

About SuperCoups: SuperCoups, a wholly owned subsidiary of ADVO, is a premier co-op direct mail franchise company. Leveraging ADVO's unique targeting platform, SuperCoups' exclusive coupon distribution model provides franchisees with a cost-effective way to create high-impact returns for their customers. Since 1982, SuperCoups' direct marketing solutions have delivered local coupons with super savings to consumers, helping America's small businesses grow while maximizing returns on their advertising investment. SuperCoups' franchisees and sales people are professionally trained to assist advertisers in developing the most effective offers and campaigns to maximize results. Headquartered in a new, state-of the art, 62,000 square-foot facility in East Taunton, Massachusetts, SuperCoups currently mails over 1.3 billion offers in 64 million envelopes to 21 states and Puerto Rico. For more information about SuperCoups or its franchisees visit http://www.supercoups.com.

About ADVO: ADVO is the nation's leading direct mail media company, with annual revenues of nearly $1.4 billion. Serving 17,000 national, regional and local retailers, the company reaches 114 million mailboxes, or 90 per cent of the nation's households, with its ShopWise® shared mail advertising. At the same time, the company's industry-leading targeting technology, coupled with its unparalleled logistics capabilities, enable retailers seeking superior return on investment to target, version and deliver their print advertising directly to consumers most likely to respond.

Demonstrating ADVO's effectiveness as a print medium, the company's "Have You Seen Me?®" missing child card, distributed with each ShopWise® package, is the most recognized mail in America. This signature public service program has been responsible for safely recovering 143 children. The program was created in partnership with the National Center for Missing & Exploited Children and the U.S. Postal Service in 1985.

ADVO employs 3,700 people at its 23 mail processing facilities, regional sales offices and headquarters in Windsor, CT. The company can be visited online at www.ADVO.com.

SuperCoups® Contact:
Jennifer Gray Byrne, Marketing Manager
jbyrne@supercoups.com
508.977.2010

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