Ellianos Drive-thru Specialty Coffee Franchise Becomes First Gourmet Coffee Chain To Use New High Quality Fusion Cups

(Monday, January 29, 2007) - Ellianos has partnered with Dart Container to become the first gourmet coffee chain to use the new high quality Fusion cups in their double-sided drive-thru specialty coffee shops. Ellianos chose the Dart Fusion design to provide their customers with visually pleasing cups that will maximize hand comfort and taste while also providing an opportunity for Ellianos to expand their branding with the magazine quality printing on the cups.

Carlos Kieffer, Senior Market Research Analyst at Dart Container says, "The concept and design has been very well received and we are excited to have Ellianos as our first gourmet coffee chain to champion our Fusion cups."

Director of Marketing for Ellianos, Christa Pusateri added, "I am excited about the Fusion cup because of the high quality of print that it allows us to use on the outside to display our different marketing messages and enhance Ellianos' brand."

The company has created three different designs for the outside of their medium size cups and is currently working on three more for their large 20 oz cups, to arrive early 2007. Depending on which cup customers receive, they will either learn about Ellianos' mission and have an opportunity to enter to win an Ellianos Convenience Card by filling out a survey online at www.ellianos.com, read about Italian coffee history or view a picture display of Ellianos Coffee Company's signature recipe premium drinks, Ellianos Signature Creations. This first round of cup designs created by Ellianos in-house marketing department were so well received by Dart Container that a set of the three designs will be sent to every Dart Container sales representative across the country to use for samples of the innovative ‘3up' printing process.

While the designs and looks of the new Fusion cups are revolutionary, Ellianos isn't sacrificing taste and temperature for design. The new Fusion hot beverage cups are specially made to keep coffee hot and the outside of the cup warm to the touch without burning consumers' hands. The foam insulation of the cup maintains coffee temperature longer so that customers can relax and take time to enjoy their coffee. The new cup technology is also designed to keep the outside of the cup up to 26 degrees cooler than a paper coffee cup and 10 degrees cooler than a cup with a hand jacket.

Additionally, Dart foam cups are recyclable and require less energy and fewer raw materials to create than many alternative coffee cups. Dart does not use chlorofluorocarbons (CFCs) in the production of their Fusion cup.

Ellianos Coffee Company was founded in Lake City, FL in 2002 by businessman and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. The company plans a steady growth strategy to add more stores within the coming years. Visit www.ellianos.com for more information on Ellianos Coffee Company and this exciting franchise opportunity.

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