Era Real Estate Relaunches "gold Star Property" Program For Move-in Condition Homes

Enhanced ERA ® Marketing Program Provides the Blueprints for Home Sellers to Increase Marketability While Alleviating Buyer Anxiety

(Wednesday, March 21, 2007) - Today, ERA Real Estate announced several enhancements to its ERA Gold Star Property program that make it easier for affiliates and consumers to ensure maximum satisfaction and consistency throughout the property transaction process. This preferred property program, initially launched in 2006, provides new strategies, techniques and tools, which include accredited training for ERA affiliates and a home staging guide for consumers, all of which help meet the fundamental challenges of effectively preparing a home for sale. A property participating in the ERA Gold Star Property program will not only appeal to more potential buyers, but convey a message to cooperating brokers that the home is "buyer-ready" and can be shown sight unseen.


The ERA Gold Star Property program fosters an upfront collaborative partnership between the ERA affiliate and home seller to take the required steps to ensure the property is best positioned to secure the fairest market value in the shortest amount of time. An ERA professional works with the seller to complete a property evaluation report that will identify repairs or activities that need to be performed before the property can be listed as an ERA Gold Star Property. Properties participating in this program benefit from a full array of specialized ERA marketing tools such as eye-catching newsprint promotions, open house signage, specially designated yard signs, comprehensive listing information, and "talking photo galleries" prominently displayed on ERA.com.


"The ERA Gold Star Property program allows our affiliates and sellers to stand out from the crowd and minimize buyer anxiety," said P.J. Martin Smith, senior vice president of marketing, ERA Franchise Systems, Inc. "We are very excited with the opportunity to deliver a program that creates a true win-win relationship for both buyer and seller while promoting a more efficient and amicable transaction process."

The ERA Gold Star Property program also offers affiliates and consumers with exciting educational opportunities. Home sellers participating in the program receive a comprehensive home staging guide that provides proven strategies and tactics to maximize the salability of a home. Home staging is a systematic approach to develop an actionable plan to ready a property for sale by depersonalizing and transforming it into an attractive yet neutral stage for each prospective buyer. In addition to extensive training on TeamERA.com , ERA Real Estate's award winning Intranet Web site, ERA professionals can obtain their Accredited Staging Professional designation through a strategic relationship with StagedHomes.com, which was founded by Barbara Schwarz, the creator of the "staged home concept". Accredited Staging Professional (ASP) is a federally registered trademark of StagedHomes.com.




About ERA Franchise Systems, Inc.
ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. ERA Real Estate was named the recipient of the prestigious 2006 J.D. Power and Associates Award for "Highest Overall Satisfaction For Repeat Home Sellers Among National Full Service Real Estate Firms." Since 1977, ERA Real Estate has teamed up with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 38,700 brokers and sales associates and approximately 3,000 offices throughout the United States and 34 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems, Inc. is a subsidiary of Realogy Corporation (NYSE: H), the world's largest real estate franchisor. ERA Franchise Systems, Inc. information is available to consumers at ERA.com.

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