Era Real Estate Launches "quick Market Presentation"

ERA Real Estate's New Marketing Program Offers Affiliates a Robust and Flexible Local Real Estate Market Presentation Tool

(Friday, March 16, 2007) - Today ERA Real Estate announced the launch of the Quick Market Presentation, a unique and customizable marketing program designed to communicate critical market and affiliate information to consumers. ERA affiliates can access the new program through the company's award winning Intranet Web site, TeamERA.com.


The ERA Quick Market Presentation is an innovative turn-key online resource center that allows ERA affiliates to create customized consumer presentations. The ERA professional can create a concise upscale presentation by choosing from a vast array of stored information about the ERA brand, products and services, local market data and affiliate marketing materials.


These dynamic presentations can be presented to the consumer through an electronic presentation format, as a leave behind document or emailed directly to the consumer. Through the highly intuitive Quick Market Presentation program, ERA professionals can centralize their marketing and communication resources and organize their consumer presentations online.


"More than ever, it is critical to stand out from the competition and make a great and long lasting impression with our consumers," said Brenda W. Casserly, president and CEO, ERA Franchise Systems, Inc. "Whether reaffirming our value to a prospective consumer, working to determine price, or keeping existing clients in touch with current market conditions, the ERA Quick Market Presentation is a valuable resource."




To further streamline the presentation development process and ensure consistency in messaging, the ERA Quick Market Presentation program has the ability to store and share presentation templates that are consistent and professionally formatted. Based on the requirements of their consumers, ERA professionals can personalize the presentations and add materials through a simple "point and click" method.


The Quick Market Presentation enables ERA professionals to provide their consumers with current local and national market data to keep them abreast of important real estate trends. This critical information can also be used to support the development and positioning of a price for a property, and assist a buyer when formulating an offer to a home owner. Whether a buyer or seller, the ERA Quick Market Presentation program provides the consumer with the necessary information to make timely and informed decisions.


About ERA Franchise Systems, Inc.
ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. ERA Real Estate was named the recipient of the prestigious 2006 J.D. Power and Associates Award for "Highest Overall Satisfaction For Repeat Home Sellers Among National Full Service Real Estate Firms." Since 1977, ERA Real Estate has teamed up with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 38,700 brokers and sales associates and approximately 3,000 offices throughout the United States and 34 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems, Inc. is a subsidiary of Realogy Corporation (NYSE: H), the world's largest real estate franchisor. ERA Franchise Systems, Inc. information is available to consumers at ERA.com.

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