Sgma Spring Market Hosts The Athlete's Foot Global Franchise Convention

Leading retailer's franchise owners to converge at industry's premier event

(Wednesday, March 14, 2007) - The Athlete's Foot, a global
leader in athletic footwear franchising, announced today that it will hold
its Global Franchise Convention at SGMA Spring Market (June 11-13; Sands
Expo and Convention Center; Las Vegas, Nevada). Hundreds of franchise
owners from all over the world will join thousands of sporting goods and
fitness industry retailers and team dealers at this premier event.
"The SGMA Spring Market is widely recognized as one of the finest
opportunities to experience the best in innovation in the sporting goods
industry, and The Athlete's Foot identified Spring Market as a perfect
backdrop for bringing together our global network of retailers to share our
vision for the future of the brand," commented Robert D'Loren, President
and CEO of NexCen Brands, Inc., parent company to The Athlete's Foot. "As a
leading-edge global retailer, The Athlete's Foot is excited to explore new
and innovative retailing practices that showcase our commitment to the
continued success of this brand," he added.
SGMA Spring Market is the only industry event at which retailers in the
sporting goods and fitness markets can get hands-on access to new products
from hundreds of the industry's leading performance brands under one roof.
Hundreds of The Athlete's Foot franchise owners from around the world
are anticipated to attend the company's event at the Venetian Hotel. The
conference schedule, which includes presentations on innovative new
marketing efforts for The Athlete's Foot brand, will also allow franchise
owners ample time to walk the SGMA show floor to evaluate new products for
their store locations and network with other industry leaders.
"We're excited that The Athlete's Foot has chosen SGMA Spring Market
for the site of its Global Franchise Convention," commented SGMA President
Tom Cove. "This is really what SGMA Spring Market is all about -- a
community of retailers and manufacturers networking, learning, and
previewing cutting edge new products for the end customer."
The Athlete's Foot is also a featured exhibitor at the SGMA show. For
the first year, the company will have a booth on the show floor and will
host a private VIP lounge where franchise owners can host meetings with
exhibiting manufacturers.
About Sporting Goods Manufacturing Association (SGMA) Spring Market
SGMA Spring Market is a focused sporting goods industry event
showcasing full lines of footwear, performance apparel, equipment and
accessories for fitness, running, spring team sports and licensed products.
SGMA Spring Market brings together the industry's leading brands,
specialty, independent and trendsetting retailers, and team dealers -- all
under one roof. The event also provides sporting goods industry
professionals with in-depth educational training. SGMA Spring Market is
presented by the Sporting Goods Manufacturers Association (SGMA), and is
managed and produced by Universal Event Management. For more information on
the event, please visit http://www.sgmamarkets.com.
About The Athlete's Foot
The Athlete's Foot(R) is the world's first franchisor of athletic
footwear stores and is recognized today as the world leader in athletic
footwear franchising. Robert and David Lando opened the first The Athlete's
Foot store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic
footwear specialty store of its kind in the United States. Soon thereafter,
The Athlete's Foot began franchising domestically, with the first franchise
store opening in Oshkosh, Wisconsin. The first international franchise
store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's
Foot expansion into over 40 countries. For more information about The
Athlete's Foot, please visit http://www.theathletesfoot.com
About NexCen Brands, Inc.
NexCen (Nasdaq: NEXC) is a brand acquisition and management company
that seeks established brands in intellectual property-centric industries
focusing on three verticals: retail franchising, consumer branded products,
and quick service restaurant ("QSR") franchising. The company intends to
leverage its brand management, marketing, licensing expertise, costs and
professionals across these three operating verticals.
NexCen acquired The Athlete's Foot in 2006. The company aims to drive
the growth of the brand worldwide through its branding and marketing
expertise, supplier relationships, and the guidance of its global retail
franchise management and support team. For more information about NexCen,
please visit http://www.nexcenbrands.com
Forward-Looking Statement Disclosure
This press release contains "forward-looking statements," as such term
is used in the Securities Exchange Act of 1934, as amended. Such
forward-looking statements include those regarding expectations for the
development of the new IP strategy business, expectations for the
performance of The Athlete's Foot. When used herein, the words
"anticipate," "believe," "estimate," "intend," "may," "will," "expect" and
similar expressions as they relate to the Company or its management are
intended to identify such forward-looking statements. Forward-looking
statements are based on current expectations and assumptions, which are
subject to risks and uncertainties. They are not guarantees of future
performance or results. The Company's actual results, performance or
achievements could differ materially from the results expressed in, or
implied by, these forward-looking statements, including the estimates and
expectations regarding future revenues and operating margins contained in
this press release. Factors that could cause or contribute to such
differences include: (1) we may not be successful in implementing the new
IP strategy, (2) we may not be successful in operating or expanding The
Athlete's Foot or integrating the acquisitions into our IP business
strategy, (3) risks associated with marketing and franchising our acquired
trademarks and with successfully integrating and growing the franchised
brand, (4) risks associated with the ability of franchisees to successfully
market and sell under The Athlete's Foot trademarks, and (5) other factors
discussed in our filings with the Securities and Exchange Commission.
NexCen undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.

View all Athlete's Foot Press Releases

This article has been read 244 times.

Printed From:
http://www.thefranchisemall.com/news/articles/18087-0.htm