Era Real Estate Offers Consumers Property Information Through Text Messaging Service

Service Developed to Offer ERA® Consumers Home Listing Information and Status Alerts Through their Cell Phones and Personal Digital Assistants

(Friday, March 09, 2007) - Today, at its annual International Business Conference, ERA Real Estate announced the launch of TXT ERA, a text messaging service designed to help ERA affiliates communicate property listings with their consumers. Supporting all wireless devices, including text-capable cell phones and personal digital assistants, TXT ERA offers yet another new and exciting communication choice for home buyers and sellers.


"TXT ERA was developed to support growing trends as well as our affiliates' and consumers' requirements for quick, reliable and efficient communication systems," said Brenda W. Casserly, president and CEO, ERA Franchise Systems, Inc. "We are continuously exploring better ways to service our consumers; TXT ERA is another example of ERA Real Estate delivering content in a manner that best fits our consumers' lifestyles."


People on the go require information and services that can move with them and meet their diverse needs and increasingly complex schedules. The ever-growing consumer demand for handheld device content has prompted ERA Real Estate to launch TXT ERA, its second mobile service offering. Following the tremendous success of ERA.com Mobile, a wireless enabled version of ERA.com that connects consumers with listings and other ERA tools, ERA Real Estate has once again taken advantage of the latest technologies and trends to keep its consumers better informed.


ERA consumers can utilize the new text messaging service by sending the express listing number, displayed on the yard sign or as a supplement in print advertisements, to "TXT ERA" or 898372. Consumers will now have the ability to receive ERA listing information and contact the appropriate sales associate solely by text messaging through their mobile device. Regardless if the consumer is driving by an ERA property or reading the local paper, additional listing information is always right at their fingertips.


TXT ERA is also integrated into MyERA.com, a customizable home search and notification service located on ERA.com. By simply entering a cell phone number and property search criteria, MyERA.com will automatically send text message notifications of new listings that match a site user's saved criteria. These new initiatives provide ERA real estate professionals with the tools to meet the needs of the rapidly growing number of mobile, tech-savvy consumers looking to buy or sell a home.


About ERA Franchise Systems, Inc.
ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. ERA Real Estate was named the recipient of the prestigious 2006 J.D. Power and Associates Award for "Highest Overall Satisfaction For Repeat Home Sellers Among National Full Service Real Estate Firms." Since 1977, ERA Real Estate has teamed up with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 38,700 brokers and sales associates and approximately 3,000 offices throughout the United States and 34 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems, Inc. is a subsidiary of Realogy Corporation (NYSE: H), the world's largest real estate franchisor. ERA Franchise Systems, Inc. information is available to consumers at ERA.com.

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