Ruby Tuesday Restaurants Among First To Deploy Ultra-secure System To Protect Credit-card Users' Data

New Equipment and Software Fully Compliant with Stringent Security

(Monday, March 05, 2007) - Ruby Tuesday,
Inc. (NYSE: RI), one of the nation's leading casual dining restaurant
chains, is among the first and very few in the industry to deploy
ultra-secure point-of-sale (POS) equipment and software to safeguard
the credit card information of its guests and protect against identity
theft.
The software, developed in conjunction with MICROS Systems, Inc.,
has multiple layers of AES-level encryption and takes security of
guest credit-card holder information to a significantly enhanced
level. Credit-card company VISA International has acknowledged that
Ruby Tuesday's POS system will be fully compliant with the stringent
new data security standards set by the Payment Card Industry, a trade
group of major payment card companies.
The upgrade began in January and will be complete by the end of
March. It includes new hardware and software for point-of-sale servers
at all of the more than 900 Ruby Tuesday restaurants in the U.S.
"We take very seriously our responsibility to secure the
credit-card information of our guests," said Nick Ibrahim, Ruby
Tuesday's Senior Vice President and Chief Technology Officer. "We have
devoted significant resources to getting this solution into place as
quickly as possible. Because the rate of cyber crime keeps growing, we
felt it was crucial to be proactive and an industry leader on this
issue," he added.
For more information, please contact Jamey Hill, Ruby Tuesday
Information Technology, at (865) 379-7425.
About Ruby Tuesday
The Ruby Tuesday concept was born more than 30 years ago, when
current Chairman and CEO Sandy Beall opened the first restaurant near
the University of Tennessee in Knoxville. Since then, the company has
grown to over 900 company-owned and franchised restaurants in 43
states and 15 countries around the world. Ruby Tuesday is aggressively
franchising territories in the western United States and in
international locations. Ruby Tuesday, Inc. is traded on the New York
Stock Exchange (NYSE: RI). More information about the company can be
found at www.rubytuesday.com.
Special Note Regarding Forward-Looking Information
This press release contains various "forward-looking statements,"
which represent the Company's expectations or beliefs concerning
future events, including one or more of the following: future
financial performance and restaurant growth (both Company-owned and
franchised), future capital expenditures, future borrowings and
repayment of debt, payment of dividends, stock repurchase, and
restaurant and franchise acquisitions. The Company cautions the reader
that a number of important factors and uncertainties could,
individually or in the aggregate, cause actual results to differ
materially from those included in the forward-looking statements,
including, without limitation, the following: changes in promotional,
couponing and advertising strategies; guests' acceptance of changes in
menu items; changes in our guests' disposable income; consumer
spending trends and habits; mall-traffic trends; increased competition
in the restaurant market; weather conditions in the regions in which
Company-owned and franchised restaurants are operated; guests'
acceptance of the Company's development prototypes; laws and
regulations affecting labor and employee benefit costs, including
potential increases in federally mandated minimum wage; costs and
availability of food and beverage inventory; the Company's ability to
attract qualified managers, franchisees and team members; changes in
the availability and cost of capital; impact of adoption of new
accounting standards; impact of food-borne illnesses resulting from an
outbreak at either Ruby Tuesday or other restaurant concepts; effects
of actual or threatened future terrorist attacks in the United States;
significant fluctuations in energy prices; and general economic
conditions.

CONTACT: Ruby Tuesday, Inc.
Rick Johnson, 865-379-5791

SOURCE: Ruby Tuesday, Inc.

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