Yakety Yak And Play N Trade Generate International Interest At Franchise Expo South

More than 400 Leads Captured from Around the World

(Thursday, January 25, 2007) - Yakety Yak Wireless, Inc. and Play N Trade Franchise, Inc. enjoyed great success at the first annual Franchise Expo South show in Miami, Jan. 19-21, 2007, where more than 400 leads from the U.S., Latin America, Europe and the Middle East were generated.

"The overwhelming response we received from attendees who want to become part of the Yakety Yak and Play N Trade families validates the great growth opportunities of the wireless communications and video gaming markets, and demonstrates the increasing excitement that our brands are creating," said Yuvi Shmul, CEO of Yakety Yak and Play N Trade.

"Our contagious energy and enthusiasm drew large crowds to the booth throughout all three days of the show," Shmul said. "Attendees had the chance to experience our dynamic corporate culture and to learn more about our strong business model, which has fueled our incredible growth over the past six months."

In addition to learning more about Yakety Yak and Play N Trade franchise opportunities, those who came to the booth were able to play Guitar Hero or play a game of tennis, baseball, golf or go bowling on Nintendo's revolutionary Wii console. All of this activity and excitement attracted large groups of spectators and participants during the show, while hundreds of Yakety Yak and Play N Trade Webinar invitations, product information sheets and company brochures were handed out, as well as the occasional promotionally-branded chocolate CD.

"The interest in franchises continues to accelerate as entrepreneurs and small business owners recognize that this is the best opportunity for success, and trade shows are an excellent venue for strengthening our market leadership, increasing sales and extending brand recognition," Shmul said.

About Yakety Yak
Yakety Yak Wireless, Inc. is one of the largest wireless franchises in the nation, offering a unique shopping experience from leading brands such as Sprint®, Nextel®, T-Mobile®, Verizon®, Amp'd Mobile®, Alltel®, Cricket®, Motorola® and Bluetooth®. Rather than limiting our customers to a single product or service, we assist customers in choosing the wireless products and services that best fit their needs. Our innovative system and customer-centric approach have revolutionized the way people buy wireless communication solutions, and made Yakety Yak the one-stop shop for the consumer looking to get new or upgraded phone service or the latest wireless accessories. For more information on where to find the nearest Yakety Yak or open your own store, please visit www.yakitup.com or call 1.888.YAK.IT.UP.

About Play N Trade
Play N Trade Franchise, Inc. is the fastest-growing video game retailer in the U.S. Our stores define the "ultimate gaming experience" by providing exceptional customer service and an engaging community atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We offer one of the widest selections of new and used video games, accessories and consoles from leading manufacturers, as well as in-house tournaments, a "try before you buy" policy and console repairs. Whether you are a hard core gamer salivating for the latest titles, a parent looking for sound advice, or you simply want to "get in the game" by opening your own Play N Trade, we have a solution for you. Please visit www.playntrade.com or call 888.PNT.GAME for more information.

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