Adventures In Advertising Corporation Announces Growth Initiative

(Thursday, May 11, 2006) - Adventures in Advertising Corporation (AIA) is pleased to announce that it will resume selling new franchises to select prospects. Long an established leader within the promotional products industry, AIA looks forward to the opportunity this advance creates for the long-term development of their organization and network. "The change in ownership last July combined with the successful launch of our sales affiliate program has given us an opportunity to re-enter the franchising arena", states David Woods, President and CEO of AIA. AIA will carefully target proven sales and marketing professionals who possess the drive and ability to use their skills in the accomplishment of their goals while advancing the image of the promotional consultant in the world of advertising. The addition of the right individuals to the existing system is integral to increasing the strength and success of the AIA community. "New franchisees will be developed with a disciplined and focused approach", adds Woods. "Candidates will be reviewed carefully to ensure they possess the skills and motivation to achieve their goals while using AIA as the foundation to help them grow. We're excited to implement this growth initiative now and steadily develop our business, thus adding significant value to our current franchise network in the years to come." "AIA is also excited to be able to funnel additional revenues resulting from the anticipated additional sales through our preferred supplier network, building on our relationship and commitment to growing together with our key partners in this business" notes Steven Reid, AIA's Vice President of Resource Development. AIA will now possess two channels to achieve future growth. While selectively adding new franchises to its existing group of successful franchisees, the sales affiliate program implemented by AIA in the second half of 2005 is an alternative offering for established larger-volume promotional consultants. The later group of professionals has a wealth of experience in the promotional products industry and is looking for ways to liberate themselves from many administrative tasks and, gaining efficiency, allow more time to cultivate relationships with their clients. Adventures in Advertising is a network of independently owned and operated professional, promotional product and corporate apparel distributorships. The organization currently includes over 315 franchised distributors throughout the United States with total billings of $128 million in 2005. Services that AIA provides to distributors include working capital, a strong technology platform, purchasing power, supplier support, marketing tools, training and education opportunities, back office support and access to strong offerings in the industry. By embracing its core values of integrity, teamwork, customer focus, creativity and diversity – AIA strives to be the partner of choice within the promotional products industry.

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