Adventures In Advertising Named 2006 Counselor® Top 40 Distributor™

Annual list ranks promotional products firms by Revenue

NEENAH, WI (Thursday, July 20, 2006) - Advertising Specialty Institute® (ASI), the largest media organization in the $17.8 billion promotional products industry, announced today that Adventures in Advertising has been ranked at #9 on the 2006 Counselor Top 40 Distributors list, with sales of $128 million. The annual list ranks in order the largest promotional products industry distributor firms, based upon 2005 promotional products revenue, and is compiled from survey results provided by ASI distributor and supplier firms. The surveys are compiled as a part of Counselor magazine's State of the Industry report. "The announcement of the Top 40 Distributors list is highly-anticipated each year," said Timothy M. Andrews, president of ASI. "The list highlights the sales achievements of the largest firms in the promotional products industry and reveals which companies are innovating, managing well and growing." "On behalf of Adventures in Advertising, we're very pleased to have been named as the ninth largest distributor in the promotional products industry", stated David Woods, CEO and President of Adventures in Advertising. "Our franchise owner and affiliate network are some of the best professionals out there – we're proud to be working with and for them." For the complete Counselor Top 40 Distributors list, read the full version of the Counselor State of the Industry report, available at www.stateoftheindustry.com. About Adventures in Advertising Adventures in Advertising (AIA) is a network of independently owned and operated professional, promotional product and corporate apparel distributorships. The organization currently includes over 300 franchised distributors throughout the United States with total billings of $128 million in 2005. Services that AIA provides to distributors include working capital, a strong technology platform, purchasing power, vendor support, marketing tools, training and education opportunities, back office support and access to other offerings in the industry. By embracing its core values – integrity, teamwork, customer focus, creativity and diversity – AIA strives to be the partner of choice for distributor professionals in the promotional products industry. About ASI Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 22,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. Supplier firms use ASI print and electronic resources to market products to more than 19,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.

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