The Pita Pit Named To Entrepreneur's Franchise 500 -

(Friday, January 12, 2007) - Pita Pit Inc has earned a ranking on Entrepreneur's Annual Franchise 500. The rapidly expanding quick serve restaurant franchise, headquartered in Coeur d'Alene, ID, was named 212. This is the company's first year on the prestigious list. After researching and analyzing franchises ranging from food service to retail companies, automotive, hotels and pet supplies, Entrepreneur names the top 500 based on growth and presence in the United States. The magazine reaches an audience of close to 2.5 million readers monthly. The Pita Pit is a quick casual restaurant franchise company, headed by former Lt. Governor of Idaho Jack Riggs. Riggs acquired the company in April of 2005 and has since expanded rapidly, opening 45 new locations, with about 55 currently in development. There are currently 116 operating locations in 38 states around the U.S. "In addition to a good, healthy food product, our goal is to develop high quality franchises in high quality locations," said Riggs about the direction and growth of the company. "We want to become a great franchisee support community, providing ample opportunities for success." The original Pita Pit model was to locate on or near college campuses, offering a fast, affordable, and healthy pita sandwich selection to compete with other fast food choices. "As more and more of these college students graduated and continued on out into the workforce, it created a demand for further expansion into professional markets," said Peter Riggs, VP of Development. "People of all ages have grown to love The Pita Pit." The Pita Pit operates with extended hours seven days a week. The late night hours has helped The Pita Pit become a proven hit among the 18-30 year old demographic; however, over the last ten years people of all ages and professions have come to love the delicious, healthy food and comfortable, energetic atmosphere. The Pita Pit motto is "fresh thinking - healthy eating," featuring a menu based on grilled meats, fresh vegetables, zesty sauces, and a pita shell rolled into a unique and convenient package. Customers select their own toppings and sauces. And recently, a tasty breakfast menu served all day and fresh fruit smoothies have been added as options to the product line. For more information on the varied menu and franchising please visit www.pitapitusa.com.

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