Weichert Capital Properties & Estates® Gives Optimistic Outlook For 2007

Leading luxury real estate company reports increased sales in 2006

(Monday, February 12, 2007) - The luxury-home market is
positioned to see substantially increased sales in 2007, according to one
market expert.
"We're very optimistic about this year's outlook," said Roger Christman,
vice president of Weichert Capital Properties & Estates, a division of
Weichert, Realtors®. "The highly personalized approach we take to marketing
upper-price-tier properties served our clients well in 2006. And given the
upsurge in activity that we saw toward the end of last year, this elite
market segment is solidly on track to perform even better in 2007."
The Capital Properties & Estates program is the fruit of literally decades
of refinement. To market the multimillion-dollar homes of clients that have
included Wall Street financiers, top corporate executives, successful
entrepreneurs, and celebrities from the entertainment and sports arenas, the
Weichert division creates individually tailored plans that draw upon
advertising vehicles and promotional activities proven to elicit a high
degree of interest.
With the world growing smaller, Christman said that reaching out to an
international audience is becoming increasingly important. In addition to
advertising properties in leading U.S. publications chosen for their
affluent readership, Capital Properties & Estates may include in the media
mix major international newspapers and magazines with a U.S. circulation.
Publications catering to special interests are called upon as well. To
market equestrian farms, for example, the company typically advertises in
horse publications.
Prospective buyers here and worldwide can click onto the Capital Properties
& Estates' Web site, weichertcapital.com, to be treated to virtual tours of
available properties that provide 360-degree perspectives. A new innovation
introduced in recent months is the "audio tour," in which extensive photos
of the luxury home are synchronized with a voice-over that literally walks
the visitor through key rooms, pointing out unique details and special
features. Christman said, "The feedback we're
getting is that people love the audio tours for the depth of information it
gives them."
Properties being marketed by the company also are spotlighted in Capital
Properties' own full-color magazine, "Collections." Its winter issue
features homes ranging from a historic waterfront estate with pool and
tennis court in Rumson, N.J., to a brand new island home along the
Intracoastal Waterway in North Carolina.
The custom marketing plans created for each Capital Properties & Estates'
client also include professionally written and photographed color brochures
of the property and direct mail. The elegant direct mail pieces are sent not
only to select neighborhoods but also to relocation companies, top producing
real estate agents, and Capital Properties' own exclusive customer database.

As a related advantage, those purchasing or selling a luxury home through
Weichert Capital Properties & Estates may access Weichert, Realtors'
time-saving array of one-stop-shopping services called Weichert Gold®
Services. Offered through Weichert Financial Services, these services
include sophisticated financial solutions compatible with the requirements
of the estate-home buyer. Christman said, "Our clients typically lead
time-pressured lives and often own multiple properties. Having these
ancillary services available is an added convenience we're happy to
provide."
For more information on Weichert Capital Properties & Estates or a
complimentary copy of "Collections" magazine, contact Roger Christman at
1-800-785-3000 or click on weichertcapital.com.
Weichert has more than 18,300 sales associates in nearly 490 company-owned
and franchised sales offices in key markets throughout the U.S. A family of
full-service real estate and financial services companies, Weichert helps
customers buy and sell both residential and commercial real estate, and
streamlines the delivery of mortgages and home and title insurance. For more
information, call Weichert's customer service center at 1-800-USA-SOLD or
visit Weichert's Web site, www.weichert.com. Each Weichert franchised office
is independently owned and operated.

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