'Monster' Reincarnated At Hardee's(r)

Bad Boy of the Burger World is Reborn as New Monster Biscuit(TM) With Bacon and Sausage and Ham and Egg and Cheese - All on Hardee's Famous Made-From-Scratch(TM) Biscuit

(Tuesday, January 16, 2007) - There's a brand new Monster on the
loose at Hardee's(R), and this time it's looking to satisfy hearty appetites
everywhere at breakfast. As a sequel to the brands' popular Monster
Thickburger(TM) introduction in 2003, Hardee's today unveiled its latest
creation -- the Monster Biscuit(TM) -- sandwiching virtually every delicious
breakfast menu staple between a Hardee's signature Made-From-Scratch(TM)
Biscuit.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070116/CGTU007 )
The new Monster Biscuit is made using three half-strips of bacon, a
sausage patty, four slices of shaved ham, a folded egg and two slices of
cheese all on a Made-From-Scratch Biscuit.
"We found that a big part of the success of our Monster Thickburger a few
years ago was the basic combination of meat and cheese...and more meat and
more cheese," said Brad Haley, Hardee's executive vice president of marketing.
"So, after trying various similar combinations for breakfast, the Monster
Biscuit was born -- or perhaps 'transmogrified' is a more appropriate
description of how it was created. Ironically, the version of the sandwich
that sold the best in our consumer tests was the one that had everything on
it -- bacon and ham and sausage and eggs and cheese. I guess anything less
just doesn't cut it as a 'monster.'"
The new Monster Biscuit will be sold at participating Hardee's restaurants
for $2.49 or at $3.89 for a small combo including hash rounds and a drink.
Prices may vary.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal
quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its subsidiaries,
had a total of 3,113 franchised or company-owned restaurants in 43 states and
in 14 countries, including 1,079 Carl's Jr.(R) restaurants, 1,923 Hardee's
restaurants and 95 La Salsa Fresh Mexican Grill(R) restaurants. For more
information, or to find a Hardee's near you, go to http://www.ckr.com or
http://www.hardees.com .

Contact: Jeff Mochal Bob Rybarczyk
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6731
jmochal@ckr.com brybarczyk@webershandwick.com

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