Nation's Largest Italian Ice Chain To Rename Lemon Ice After Youngster Who Founded Childhood Cancer Charity: Alex's Lemonade Stand And Rita's Launch National Fund Raising Drive

(Tuesday, June 20, 2006) - Alex's Lemonade Stand Foundation and Rita's Ices, Cones, Shakes and Other Cool Stuff, the nation's largest Italian ice chain, will hold a nationwide campaign to raise funds and awareness of childhood cancer. Alex's Lemonade Stand Foundation has been named the official corporate charity for Rita's Water Ice Franchise Company. More than 12,500 children in the United States are diagnosed with cancer annually.

During July the more than 360 Rita's locations nationwide will be selling special paper lemons for $1. All of the proceeds will be donated to Alex's Lemonade Stand Foundation. The paper lemons will have the purchaser's name on it and will be posted on their local Rita's Wall of Hope. The goal is to raise $100,000, of which Rita's Water Ice Franchise Company LLC, the brand's parent company, has already pledged $15,000. In addition, RWIFC is offering advertising, marketing and public relations support.

In honor of the late Alexandra "Alex" Scott, Rita's is permanently renaming one of its classic Italian ices. Beginning July 1, lemon ice will be known officially as "Alex's Lemonade." Lemon is one of Rita's original flavors, which the company began selling when it was founded in 1984. It is one of Rita's five most popular flavors.

Four-year old Alex Scott, who was suffering from neuroblastoma and her brother Patrick set up a lemonade stand to raise money to help find a cure for childhood cancer on the front lawn of their family home in the Philadelphia suburb of Wynnewood. This unique lemonade stand drew considerable attention and inspired thousands of lemonade stands in her honor nationwide. As of January, 2006 Alex's Lemonade Stand Foundation had raised over $6 million.

"We are excited to be associated with Rita's," said Jay Scott, Alex's father and executive director of Alex's Lemonade Stand. "The Rita's on City Avenue was one of the first local businesses to support Alex's stand in Wynnewood. Rather than just display a poster, the late Jim Lord, who was the store manager, donated Italian ice for Alex to sell and arranged for Gelati Girl, one of Rita's character mascots to make an appearance."

"The impact that Alex Scott made in her short life was amazing," said Jim Rudolph, CEO of Rita's Water Ice Franchise Company LLC. "We at Rita's are honored to continue her legacy and keep the issue of childhood cancer in the forefront of the public's consciousness."

Alex's Lemonade Stand was founded by a young cancer patient, Alexandra "Alex" Scott. For four years, despite her deteriorating health, Alex held an annual lemonade stand to raise money for childhood cancer research. Following her inspirational example, thousands of lemonade stands have been held across the country by children, schools, businesses and organizations, all to benefit Alex's Lemonade Stand Foundation. As of today, her national campaign has raised over 6 million dollars for pediatric cancer research. Alex died peacefully in August, 2004. Her family is committed to continuing with her legacy through her foundation, Alex's Lemonade Stand Foundation until a cure for all childhood cancers is found. For more information, please visit alexslemonade.org.


Today Rita's is the nation's largest Italian ice chain with more than 360 locations operating throughout the East Coast and as far west as Ohio. Rita's was recently named one of the Top 25 Franchise High Performers by the Wall Street Journal's ‘Startup Journal'. Franchise information can be obtained by calling 1-800-677-RITA or visiting Rita's on line at www.ritasice.com

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