Ceo Of Candy Bouquet International Inc., Selected By Aspatore As Author In New Book Inside The Minds: Buying A Franchise

(Friday, May 21, 2004) - Margaret McEntire, CEO of Candy Bouquet International Inc., was selected by Aspatore as an author in the new book Inside the Minds: Buying a Franchise, recognizing her as one of the nation's leading franchisors. For more information please visit www.aspatore.com/bookstore6.asp#2.

McEntire has been selected by the editorial board of Inside the Minds (www.aspatore.com) as one of the leading franchisors in the nation, and an author in the recently released book, Inside the Minds: Buying a Franchise, published by Aspatore Books.

Inside the Minds: Buying a Franchise - Industry Insiders on Identifying Opportunities and Chartering Successful Businesses (ISBN: 1-58762-412-5), is an authoritative, insider's perspective on the ins and outs of purchasing and operating a franchise, written by an unparalleled collection of Presidents and CEOs representing some of the nation's leading franchisors. While touching upon the finer points around this business now, and what will hold true into the future, these experts offer a candid and unprecedented glimpse into an endlessly demanding and fully gratifying business. Margaret McEntire is the founder of Candy Bouquet International, Inc. and started the company from her garage with $1,000 and a dream, building the largest candy store/gift chain in the world within ten short years. Her expertise in franchising adds much depth to the franchising community as a whole. Franchising has grown to a trillion and a half dollar business this year and consists of almost one in every ten businesses in America.

The Inside the Minds series is revolutionizing the business book market by publishing an unparalleled group of executives and providing an unprecedented introspective look into the leading minds of the business world. For complete information on Inside the Minds, please visit www.aspatore.com or email jason@aspatore.com. All of the books can be purchased immediately from www.aspatore.com and are expected to be in bookstores nationwide over the next month or two. To order a copy of this book, you may also call 1-866-Aspatore. About "(Author)"

Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world's most respected companies and law firms. Aspatore annually publishes a select group of C-Level executives from the Global 1,000, top 250 law firms (Partners & Chairs), and other leading companies of all sizes. C-Level Business Intelligence(tm), as conceptualized and developed by Aspatore Books, provides professionals of all levels with proven business intelligence from industry insiders - direct and unfiltered insight from those who know it best - as opposed to third-party accounts offered by unknown authors and analysts. Aspatore Books is committed to publishing an innovative line of business and legal books, those which lay forth principles and offer insights that when employed, can have a direct financial impact on the reader's business objectives, whatever they may be. In essence, Aspatore publishes critical tools - need-to-read as opposed to nice-to-read books - for all business professionals.

Candy Bouquet International, Inc. is a privately owned international franchisor of home based and store front businesses that specialize in floral-like creations crafted from gourmet chocolates and candies. Candy Bouquets can be customized into one-of-a-kind gifts that won't wilt, fade or die. Candy Bouquets are great for every occasion and wonderful for corporate gifts, centerpieces or just for fun and can be shipped worldwide. The company has received numerous awards including the #1 Franchise in the Food Gifts category eight years in a row by Entrepreneur Magazine, as well as one of the Top Home based and Low Cost franchises by the same magazine.

For more information on Candy Bouquet International, Inc. visit www.candybouquet.com or contact Candy Bouquet at yumyum@candybouquet.com.

Company Information:
Candy Bouquet International, Inc.
423 East 3rd Street
Little Rock, AR 72201
Phone: (501) 375-9990
Fax: (501) 375-9998
www.candybouquet.com

To date, Candy Bouquet International, Inc. has over 815 franchises worldwide. Representing all 50 states, 40 countries, and the territories of Puerto Rico and Guam. More home business franchise and retail business franchise opportunities are available.

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