Cnn Ad Sales And Century 21 Real Estate Llc Announce Winners Of "Heat Up Your Kitchen" Sweepstakes

(Wednesday, November 15, 2006) - With over 120,000 entries in just four weeks, CNN Ad Sales and Century 21 Real Estate LLC today announced Gregory Giles of Carmel, Ind., as the grand-prize winner of the CENTURY 21 "Heat Up your Kitchen Sweepstakes." Giles will be awarded $10,000 toward a kitchen or home renovation. The sweepstakes, which garnered more entries than any other CNN advertiser-supported promotion to date, also included a unique and exclusive, grassroots, agent incentive.

CENTURY 21 agents, who spread the word about the "Heat up Your Kitchen" sweepstakes to their clients, were entered in a secondary sweepstakes for a chance to win a trip to New York and a behind-the-scenes look at the weekly CNN Headline News real estate series Open House.

CNN Ad Sales and Century 21 Real Estate LLC named Lynne Ruffin, REALTOR® and real estate agent with CENTURY 21 Nachman Realty in Norfolk, Va., winner of the secondary sweepstakes. She traveled to New York in October courtesy of the CENTURY 21 System and CNN Ad Sales for her VIP tour of CNN's studios.

"First let me offer congratulations to both the winners," said Greg D'Alba, COO of CNN Ad Sales and Marketing. "The tremendous success of this sweepstakes really demonstrates the power of CNN Integrated Marketing & Promotions to create buzz for our clients both with the consumer and with their business partners. This was truly a win for everyone involved."

"For many families, the kitchen is often at the very heart of home life," said Tom Kunz, president and chief executive officer for Century 21 Real Estate LLC. "Enabling a family to turn that space into something truly special fits well into our credo of being 'Agents of Change.' Whether it's fulfilling a need or helping a customer realize the dream of homeownership, our sales professionals are at the forefront in facilitating positive changes for their clients."

The CENTURY 21 "Heat up your Kitchen" Sweepstakes" is part of a yearlong advertising partnership between Century 21 Real Estate LLC and CNN Ad Sales that was announced earlier this year and includes category exclusive sponsorship of Open House, and the Open House webpage on CNNcom as well as ad messaging on-air, broadband, online, and on demand. CNN Ad Sales has been conducting sweepstakes for its clients for over 14 years and has seen increasing interest in this service as companies seek to find unique ways to reach out to their business partners and the consumer in a crowded advertising marketplace.

Marketing support for the CENTURY 21 "Heat up Your Kitchen Sweepstakes" included national 30-second promotional commercials on CNN, CNN Headline News and the CNN Airport Network. Co-branded promotional banners also ran on CNN.com and Century21.com linking to a customized sweepstakes micro-site, detailing the promotion and including an online entry form and official rules and regulations.

Century 21 Real Estate LLC (www.century21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 7,800 independently owned and operated franchised broker offices in 42 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation (NYSE: H), the world's largest real estate franchisor.

© 2006 Century 21 Real Estate LLC. CENTURY 21 ® is a registered trademark licensed to Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.



CNN, a division of Turner Broadcasting System, Inc., a Time Warner Company, is one of the world's most respected and trusted sources for news and information. Its reach extends to 14 cable and satellite television networks; two private place-based networks; two radio networks; wireless devices around the world; six Web sites, including CNN.com, the first major news and information Web site; and CNN Newsource, the world's most extensively syndicated news service.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

View all Century 21 Press Releases

This article has been read 255 times.

Printer Friendly