Dallas Mavericks Tip-off: New 7-eleven® Sponsorship Nets Free Food, Fun For Fans

(Thursday, November 09, 2006) - Dallas Mavericks basketball fans now have another reason to cheer for their favorite home team this season – free food and fun chances to win prizes, thanks to 7-Eleven, Inc., largest convenience retailer in the world and another hometown favorite.

Dallas-based 7-Eleven, Inc. in its second major sports team sponsorship announcement in as many months, has signed on as a major sponsor of the Mavericks for the next three seasons and as title sponsor of its popular Street Team. As part of that agreement, 7-Eleven® will give free coupons to Mavericks fans as they leave American Airlines Center following each of the 41 home games during the 2006-2007 season.

After every home game, fans who stop by one of the eye-catching, bright-orange 7-Eleven tents located at the arena's four exits will receive a coupon redeemable for free 7-Eleven products like donuts, Big Gulp® fountain drinks, Slurpee® beverages, coffee and 7-Eleven Go-Go Taquitos®. A different product coupon will be distributed after each game.

"Basketball is a high-energy, fast-paced game, and many of our customers live life that way every day" said John Moritz, 7-Eleven marketing director. "7-Eleven plays an important role in making their everyday lives a little easier. The partnership with the Dallas Mavericks is part of a full-court press to reach our customers during their more leisure activities."

Besides distributing free coupons at all home games, 7-Eleven has planned halftime activities at select home games, like the Lucky 7-Eleven Dice Toss, pitting one section against another to try to roll a seven and 11 on giant dice thrown from their arena seats. Everyone in the winning section will receive a free item from 7-Eleven.

Mavs owner Mark Cuban, a fan of 7-Eleven® stores, said "This partnership definitely has the home-team advantage. 7-Eleven is number-one in their industry and the Mavs are going to do everything possible to end this season at number-one. I'm excited to see these two hometown leaders joining forces for the first time."

Other elements of the sponsorship include ticket give-aways, product sampling, store appearances by the Dallas Mavericks Street Team and video ads during games on the American Airlines Center scoreboard.

About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,100 7-Eleven® stores in North America and more than 31,000 stores in 17 countries and U.S. territories. During 2005, 7-Eleven stores worldwide generated total sales of approximately $43 billion. Find out more online at www.7-Eleven.com.

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