Miami Heat Fans Score Big

New 7-Eleven® Stores Sponsorship Is a Slam Dunk for Fans

(Tuesday, December 05, 2006) - Fans of NBA champion Miami HEAT basketball team can put another notch in the win column thanks to 7-Eleven, Inc., the world's largest convenience retailer. The two world "champions" will team up to give fans free food and fun chances to win prizes through 7-Eleven® stores' sponsorship of the HEAT.
7-Eleven has signed on as a major sponsor of the HEAT for the next three seasons and as a presenting sponsor of the HEAT Xtreme Team. As part of that agreement,

7-Eleven will give free coupons to HEAT fans as they leave AmericanAirlines Arena following select home games during the 2006-2007 season. Financial terms of the sponsorship are not being disclosed.

After select home games, fans will receive a coupon redeemable for free 7-Eleven products like donuts, Big Gulp® fountain drinks, Slurpee® beverages, coffee and

7-Eleven Go GoTaquitos®. Different product coupons will be distributed after each game.

7-Eleven is also a sponsor of the Miami HEAT Family Festival charity event and the HEAT Xtreme Team, which is the Miami HEAT's high-flying co-ed slam dunk team. The Xtreme Team will make appearances at 7-Eleven stores throughout South Florida and 7-Eleven will give away coupons and prizes at these and other Xtreme Team events.

"Basketball is a high-energy, fast-paced game, and many of our customers live life that way every day", said John Moritz, 7-Eleven marketing director. "7-Eleven plays an important role in making their everyday live a little easier. The partnership with the Miami HEAT is part of a full-court press to reach our customers during their more leisure activities."

Besides distributing free coupons at several home games, 7-Eleven has planned halftime activities at select home games, like the Lucky 7-Eleven Dice Toss, pitting one section against another to try to roll a seven and 11 on giant dice thrown from their arena seats. Everyone in the winning section will receive a free item from 7-Eleven.

"The Miami HEAT is proud to partner with 7-Eleven, one of the most recognizable and respected retail brands in the marketplace," said Eric Woolworth, HEAT President of Business Operations. "HEAT fans of all ages are familiar with the unique shopping experience afforded at every 7-Eleven, from the morning cup of coffee to the noontime Big Gulp® beverage and the late-night snack."

Other elements of the sponsorship include ticket giveaways, product sampling, store appearances by the Miami HEAT Street Team and video ads during games on the AmericanAirlines Arena scoreboard.

During the last two months, 7-Eleven has announced similar multi-year sponsorships with the Dallas Mavericks basketball team and the Chicago White Sox baseball team.

About 7-Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,100 7-Eleven® stores in North America and more than 31,000 stores in 17 countries and U.S. territories. During 2005, 7-Eleven stores worldwide generated total sales of approximately $43 billion. Find out more online at www.7-Eleven.com.

View all 7-Eleven Press Releases

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