The Subway" Restaurant Chain Is Once Again Named #1 Franchise Opportunity By Entrepreneur Magazine

Grabs Top Slot in Annual "Franchise 500"" Rankings for 15th Time in 20 Years

(Wednesday, December 27, 2006) - For the 15th time in 20 years, the SUBWAY
restaurant chain has been once again named the number one franchise opportunity in
Entrepreneur magazine's Annual "Franchise 500" rankings. When the chain was first
named the number one franchise by Entrepreneur in 1988, it had about 4,000 locations.
Now, the chain operates nearly 27,000 restaurants in 86 countries.
The "Franchise 500" rankings are the most comprehensive franchise rankings in
the world and consider many factors, including financial strength and stability, growth
rate, the size of the system and start-up costs.
"Where corporate types might see limits, entrepreneurs like Subway President
and co-founder Fred DeLuca see only opportunity," wrote Nichole L. Torres in the
January 2007 issue of Entrepreneur magazine.
According to Fred, the success of the SUBWAY brand only happens because of
franchisees who share an entrepreneurial spirit and vision.
"Subway wrote the book on franchising," said SUBWAY franchisee Robert
Camillo. "Being ranked number one once again shows that the Subway concept works,
which enhances the brand and furthers its reputation. Now that Subway has ventured
into more non-traditional venues, such as Wal-Mart, BJ's Wholesale Club and hospitals,
more opportunities are being created for entrepreneurs to get into the Subway system
while additional consumers are being exposed to the brand."
The SUBWAY story continues to inspire entrepreneurs throughout the world.
This year, it was featured in the newly released book, "Chicken Soup for the
Entrepreneur's Soul."
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DOCTOR'S ASSOCIATES INC. • 325 Bic Drive • Milford • CT • 06461
Phone (203) 877-4281 / 800.888.4848 • Fax (203) 876-6674
www.subway.com
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Also this year, the restaurant chain opened its 6,200th international location,
reaching milestones in: the United Kingdom with 700 locations; Germany with 400
locations; Mexico with 300 locations; 50 locations in Ireland; and opening the first
location on the Isle of Man. In addition, the SUBWAY chain also opened its 6,200th
"non-traditional" location, which means you can find a SUBWAY restaurant in such
places as college campuses and schools, amusement parks, airports and convenience
stores.
Also, by opening its first North American kosher and halal locations, the
SUBWAY chain took steps to reach out to consumer groups who traditionally do not
visit fast food establishments due to religious preferences.
According to Fred, these and other initiatives have come from the franchisees,
who are taking innovative approaches to running and expanding their own businesses.
"The way we do it is by giving franchisees a fair amount of authority to go forth
and get things done and then watching what they are doing and teaching others," Fred
said.
Headquartered in Milford, Conn., the SUBWAY restaurant chain was cofounded
by Fred DeLuca and Dr. Peter Buck in 1965. That partnership, which continues
to this day, has made it possible for thousands to build and succeed in their own
business.
For more information about the SUBWAY restaurant chain, visit
www.subway.com.
SUBWAY is a registered trademark of Doctor's Associates Inc.

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