U-save Auto Rental Announces Overhaul Of Company's Reservation System

(Monday, April 12, 2004) - U-Save Auto Rental of America, Inc. announced today that it is in the process of overhauling the company's web based reservation system to provide all existing and future U-Save franchisees with the latest Internet hosted reservation technology, as well as complete, seamless global distribution system (GDS) technology. Upon completion, U-Save's franchisees will have the opportunity to have reservations delivered automatically into their rental counter system software, as well as access to rate management systems to fully optimize profitability. The enhancements are being developed by U-Save's technology partners, TSD and Datapex Network Systems, under contracts recently executed. "We are developing a platform that will provide the lowest cost per reservation delivery to any car rental franchisee in the country. This platform will enable the entire system to share a common database for reservations, revenue management and marketing. The new booking engine will allow the company to initiate a customer loyalty program and create unique marketing campaigns for use within the travel community. Our neighborhood rental locations, as well as our new airport facilities, will benefit greatly from the shared information platform", commented Sandy Miller, Co-Chairman, Co-CEO for U-Save Auto Rental of America, Inc. TSD has provided vehicle rental software to U-Save franchisees for the past 15 years. " This new alliance further enhances our existing relationship, and allows TSD to roll out its cutting edge technological solutions to the entire U-Save system", added Charles Grieco, President of TSD.

About U-Save Auto Rental of America, Inc. ( www.rentusave.com )

U-Save, with its subsidiary ARRC ( Auto Rental Resource Center ), is one of the nation's largest franchise car rental companies, with over 800 locations throughout the country. Having primarily serviced the local market for the past 25 years, current expansion plans call for the opening of airport locations in the top 30 markets across the country. U-Save already services airport markets in Tampa, Orlando, Miami, Ft. Lauderdale, Sanford, St. Pete/Clearwater, Jacksonville and Myrtle Beach . The strategy to expand presence in the airport market comes in response to requests from U-Save franchisees and customers to extend the reach of the U-Save brand. The neighborhood market will continue to be a very important focus of the company, and further expansion in this market is also anticipated.

For further information on U-Save Auto Rental, please contact Robby Gathings at 1-800-438-2300, or visit our website at: www.rentusave.com

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COMPANY INFORMATION

U-Save Auto Rental of America Inc.
4780 I-55 N., #300
Jackson, MS

Phone: (601)713-4333
Toll Free: (800)438-2300
Fax: (601)713-4330

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