U-save Auto Rental Of America, Inc. Makes Debut In Car Sales Market

(Thursday, July 29, 2004) - U-SAVE Auto Rental of America, Inc. announced today its debut into the Used Car Sales franchise market. U-SAVE Car Sales, a new division of the company, offers used car dealers a unique opportunity to affiliate with a respected national name brand, and to reap the benefits associated with belonging to the system. The U-SAVE Car sales model will immediately help the independent dealer sell more cars by creating a marketable image and reputation for their dealerships.

U-SAVE Car Sales has developed national marketing and advertising programs that facilitate traffic growth into the stores and link the dealerships with a cutting edge website and technology that offers inventory postings and lead references. In addition, U-SAVE's vehicles are rigorously inspected by ASE certified technicians and backed by a customer satisfaction warranty program. Dealers and consumers can take advantage of financing sources for floor plan financing and retail lending sources from some of the best names in the industry. This move solidifies U-SAVE's commitment to a multifaceted growth strategy that began several months ago with their entry into the airport rental market. The first U-SAVE Car Sales franchise will debut in Waycross, GA.

The venture comes in response to inquiries from several of the existing U-SAVE auto rental franchisees that also are used car dealers. According to U-SAVE President Robby Gathings, "We've listened intently to understand the specific needs and objectives of our franchisees. We then identified the products and services needed to offer a responsive program to meet the needs of the used car dealer. Our system will be strong, yet flexible, and will include the quality financing, insurance and warranty products that dealers desire. We will offer this franchise as a stand alone opportunity or as a complement to existing auto rental franchises."

U-SAVE has named Linda Moll the Director of Franchise Sales for U-SAVE Car Sales. Linda has over fifteen years of business development and national sales experience. Most recently Linda served as Vice President of Sales for Advantage Plus, where she was responsible for the market launch of CRM software in the automotive industry. "Linda's proven ability to capitalize on networks and business connections, makes her a welcome addition to the franchise sales team", commented Gathings.

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