U-save Auto Rental Announces Appointment Of Vice President, Sales & Marketing

(Monday, August 02, 2004) - U-Save Auto Rental of America, Inc. announced today the appointment of Robert M. Barton to the position of Vice President, Sales & Marketing. Barton comes to U-Save from Dollar Thrifty Automotive Group, (NYSE-DTAG), where he previously was responsible for generating their tour business globally. Barton will lead the Company's efforts in revenue growth for the franchisee system, and coordinate all marketing and public relations functions for the Company. "Bob has 20 years of experience in sales and marketing in the car rental industry. He has already generated significant revenue growth from the tour sector to the benefit of many of our franchisees," commented Sandy Miller, Co-Chairman, for U-Save Auto Rental of America, Inc. " This is the first of several new appointments to the senior management of the company, as we continue with our aggressive growth strategy. We look forward to Bob's contributions to the system."

About U-Save Auto Rental of America, Inc. ( www.rentusave.com )

U-Save, with its subsidiary ARRC ( Auto Rental Resource Center ), is one of the nation's largest franchise car rental companies, with over 800 locations throughout the country. Having primarily serviced the local market for the past 25 years, current expansion plans call for the opening of airport locations in the top 30 markets across the country. U-Save already services airport markets in Tampa, Orlando, Miami, Ft. Lauderdale, Sanford, St. Pete/Clearwater, Jacksonville and Myrtle Beach . The strategy to expand presence in the airport market comes in response to requests from U-Save franchisees and customers to extend the reach of the U-Save brand. The neighborhood market will continue to be a very important focus of the company, and further expansion in this market is also anticipated.

For further information on U-Save Auto Rental, please contact Robby Gathings at 1-800-438-2300, or visit our website at: www.rentusave.com

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