U-save Auto Rental Announces First National Advertising Campaign

(Tuesday, August 30, 2005) - U-Save Auto Rental announced today the first national advertising campaign in company history. "We are proud to announce that the company has embarked on a national advertising campaign to increase awareness and brand recognition to the retail consumer," commented Sandy Miller, Co-Chairman for U-Save Auto Rental of America, Inc. "The USA TODAY advertising will run over the next 24 weeks, and will be the first of many campaigns."

About U-Save Auto Rental of America, Inc. ( www.usave.com )

U-Save with its subsidiary ARRC (Auto Rental Resource Center), has over 800 locations throughout the country and is one of the nation's largest franchise car rental companies. Having primarily serviced the local market for the past 25 years, current expansion plans call for the opening of airport locations in the top 30 markets across the country. U-Save now services 23 airport markets in twelve different states. The strategy to expand presence in the airport market comes in response to requests from U-Save franchisees and customers to extend the reach of the U-Save brand. The neighborhood market will continue to be a very important focus of the company, and further expansion in this market is also anticipated. U-Save Car Sales is a recent expansion of the brand equity into the Car Sales market. The strategy is to expand Car Sales nationally.

For further information on U-Save Auto Rental, please contact Robby Gathings at 1-800-438-2300, or visit our website at: www.usave.com .

View all U-Save Auto Rental Press Releases

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