Message From Peter Tourian, Founder And Ceo, Synergy Homecare

Franchise company offering in-home, nonmedical care to individuals requiring daily living assistance Gilbert, Ariz.

GILBERT, ARIZ. (Monday, September 18, 2006) - Founded in 2002
Sales: NA
"I was eager to attract new franchise owners. I spent tens of thousands of dollars on Internet advertising only to find that traditional marketing methods, like referrals, direct marketing, and PR, were more effective for me.

"I have since cut back on Internet advertising and found that the quantity and, more importantly, quality of my leads have increased. To date, franchise sales have increased 35% since decreasing Internet advertising and relying more on these old-school methods. I expect to reach my goal of selling 300 franchises over the next five years with this continued approach."

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