L A Weight Loss Names Canadian Spokeswoman For Holiday Makeover Campaign

A rocky divorce, depression, and weight gain can't hold back this svelte 53-year-old Ottawa woman who transformed her figure and lost over 50 pounds with L A Weight Loss

OTTAWA (Thursday, December 07, 2006) - L A Weight Loss, the world's fastest-growing weight loss program, has named Carol Ann Parlato the national spokeswoman for its new Holiday Makeover Campaign. She was selected to share advice and inspiration to millions of Canadians struggling with their weight over the holidays. Before and after photos of her amazing transformation from 182 to 128 pounds are available at CarolAnnPhotos.com. Actual interviews, podcasts, and before and after photos of dozens more successful L A Weight Loss clients are at MyLAWeightLossDiary.com.
Parlato will appear in Holiday Makeover Campaign print and television advertisements all over Canada, all of which will bring her personal advice and motivational messages to the millions of Canadians struggling to lose weight. After using the program to transform her body from a size 16 to an eye-popping size 6 in under five months-and just in time for New Year's 2006-Parlato is living proof of the Holiday Makeover Campaign's ability to help men and women safely shed extra weight over the holidays faster than before.
"Losing weight is such a personal undertaking, and during the holidays it can be next to impossible to stick to your weight loss plan," says Parlato. "But with L A Weight Loss' Holiday Makeover Campaign, you're on a weight-loss roll before the new year arrives. L A Weight Loss counselors help you realize every day, ‘I can do this, I'm going to be able to live like this for the rest of my life.' As the new spokeswoman, I feel privileged and blessed to be able to share my story, and inspire others to change their life too."
As a special incentive to keep Holiday Makeover clients motivated, all four Ottawa-area centers are hosting a special contest starting Dec. 1st. For every pound a client loses from their prior visit, he or she earns a ticket. At the end of December, each center draws a winner from the collection of tickets. Winners will receive a $100 gift certificate to a local spa.
L A Weight Loss' Holiday Makeover Campaign consists of sound nutritional guidance, custom meal plans and recipes tailored to clients' weight loss goals, personalized counseling, and ongoing education to help men and women lose weight in just eight weeks. The 2006 Holiday Makeover Campaign also includes fashion tips to help Holiday Makeover clients dress to impress at holiday get-togethers.
Parlato's weight has yo-yoed throughout her life. After a rocky divorce nine years ago, Parlato fell deeply into depression, avoided food, and lost 30 pounds over the following year. But then she started gaining the weight back, filling her emotional void with fries, chips, and candy over the next seven years. Finally, at 182 pounds, Parlato reached her boiling point. She joined L A Weight Loss last August, and lost 54 pounds just before celebrating the start of 2006. Now, almost a year later, she has maintained her svelte, 128-pound figure, and feels better than ever.
"The pressure you can put on yourself to lose weight can be just the thing that kills your motivation," says Michael Schneer, Franchise Owner for the L A Weight Loss Ottawa Market. "But L A Weight Loss' team of weight loss counselors and nutrition experts provide the education, guidance, and accountability to make it easy to lose weight-and maintain it-through the holidays and well after. Carol Ann is living proof the program works, and we're thrilled for her success."
For more information about the Holiday Makeover Campaign, please call Jackie Zima at 610-642-8253 ext. 138, 215-534-2973 (mobile), or write to Jackie@GregoryFCA.com.
The L A Weight Loss combination of professional weight loss counseling with personalized meal plans provides a healthy and balanced approach to weight loss that ensures success. With centers located in the U.S., Canada, and Australia, L A Weight Loss has helped more than 2 million people worldwide achieve and maintain their weight loss goals, and significantly improve their quality of life.

ABOUT L A WEIGHT LOSS
L A Weight Loss is the world's fastest growing weight-loss company with nearly 900 corporate and franchise-owned centers worldwide. More than 2 million women and men have experienced L A Weight Loss and their customized meal plans, a balanced diet, and one-on-one weight-loss counseling. The company is based in Horsham, Pa. For more information about L A Weight Loss, visit www.LA-WeightLoss.com. To read the daily musings of real women and men who are reshaping their bodies and their lives on the L A Weight Loss program, visit MyLAWeightLossDiary.com.
NOTE TO PRESS
Comprehensive resources are available for this story, including people and/or product photographs, company and/or product logos, executive interviews, industry sources, analyst contacts, answers to frequently asked questions, industry research and data, corporate and product briefs, and more. Please contact Jackie Zima at Gregory FCA, at (610) 642-8253 x138, (215) 534-2973 or Jackie@GregoryFCA.com.

For More Infromation Please contact:
Jackie Zima
Senior Account Executive – Public Relations
Phone: 610-642-8253
Email: jackie@gregoryfca.com

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