Ad Age's 2006 Marketer Of The Year

(Monday, November 13, 2006) - IT'S BEEN A fruitful road
for the sister-in-law duo of
Ellen Davis, 56, and Susan
Ellman, 54, who came up
with the idea for floral fruit
and vegetable arrangements
back in 1984. The
two co-founders turned
their small business into a
chain of 34 Incredibly
Edible Delites stores now
being rebranded
FruitFlowers, like their
website, fruitflowers.com.
This year, sales—20%
from online orders—will hit
as many as 150,000,
mainly due to word-ofmouth
from more than 1
million customers and
local print, radio, TV and
transit ads developed by
Cetlin Design Group,
Philadelphia, featuring
slogans such as "When
only the berry berry best
will do."

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