Era Real Estate Enables Consumers To Search Property Listings On Trulia.com, A Leading Real Estate Search Engine

(Tuesday, September 19, 2006) - ERA Real Estate has announced a comprehensive system-wide test marketing agreement with San Francisco-based Trulia, a leading real estate search engine company. This new relationship will allow easier consumer access to more than 76,000 ERA®-represented property listings at Trulia.com using the firm's vertical search technology that directs consumers to the complete property listing information on ERA.com. Launched in 2005, Trulia is delivering close to one million consumer visitors to broker and sales associate Web sites per month.

"We are excited about integrating Trulia.com into the 'ERA Technology Advantage' portfolio of consumer-friendly information search tools," said Brenda W. Casserly, president and CEO of ERA Real Estate. "ERA Real Estate is committed to delivering the right tools to our brokers and sales associates. Trulia helps us to cost-effectively promote our franchisee's listings assets to consumers online by driving traffic to the ultimate destination, ERA.com."

The Trulia site offers consumers a highly intuitive user interface that simplifies searches and leads to more high quality click-throughs to the complete property information on broker and agent's own branded sites. In addition, Trulia's interactive mapping has been especially effective in promoting property listings by making it easier and faster for home buyers to search through listings and find the home that is right for them. The net result is that, over the last four months, Trulia has experienced 50 percent month-over-month growth in average number of unique visitors per month.

"We created Trulia.com as a tool for real estate networks to take control of their online marketing efforts and focus on smart alternatives to traditional media," commented Sami Inkinen, COO and Co-founder of Trulia. "This exposure for listings on Trulia.com is where home buyers and sellers will be able to quickly and easily connect with the best source of information, the ERA real estate professionals and the homes they are representing."

In addition to the broader exposure for system-wide ERA listings, Trulia also offers brokers and sales associates specific marketing tools to promote their listings such as the opportunity to upgrade their visibility on Trulia.com through optional pay-for-performance and branded advertising. In addition, Trulia offers free tools including TruliaMap, which enables real estate professionals to showcase their own listings on an interactive, customizable map on their own company Web site.

About Trulia
Trulia, Inc. (www.trulia.com), a residential real estate search engine, has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, Trulia helps consumers find information on homes for sale using custom search criteria such as price and number of bedrooms to neighborhoods and market trends. Founded in San Francisco in 2005 by Pete Flint and Sami Inkinen, Trulia is live on all major metros in the U.S. For more information, go to www.trulia.com.
Heather Fernandez
heather@trulia.com
415-648-4358 x.120

About ERA Franchise Systems, Inc.
About ERA Franchise Systems, Inc. ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. ERA Real Estate was recently named the recipient of the prestigious 2006 J.D. Power and Associates Award for "Highest Overall Satisfaction For Repeat Home Sellers Among National Full Service Real Estate Firms." The ERA® network includes more than 38,700 brokers and sales associates and nearly 3,000 offices throughout the United States and 29 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems, Inc. is a subsidiary of Realogy Corporation (NYSE: H), the world's largest real estate franchisor. ERA® information is available to consumers at ERA.com.

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