Can't Afford The New $6,000 Combo Meal At The Palms?

Carl's Jr. (R) and Wally's Wine & Spirits of Los Angeles Host Guys' Night Out and Showcase Pairings for Less Than $40

(Friday, December 01, 2006) - Carl's Jr.(R)
recently made waves when it partnered with the Palms Casino Resort to debut
The $6,000 Combo Meal, offered exclusively on the Vegas hot spot's room
service menu. The combo meal earned notoriety via a hip, stylish commercial
that ran in all Carl's Jr. markets and featured Palms owners the Maloof
brothers -- Joe, Gavin, George Jr. and Phil -- enjoying good company, good
wine, and delicious Carl's Jr. fare. The 30-second commercial was set at the
Palms Mint High Limit Lounge and scored to Dean Martin's "Ain't That a Kick in
the Head," and revealed that a 24-year-old bottle of French Bordeaux is the
perfect complement to The Original Six Dollar Burger(TM) from Carl's Jr. The
idea of fine wine with delicious burgers is certainly appealing, but if you
can't make it to Vegas, or if you just can't go "all in" for the extravagant
meal, Carl's Jr. has you covered.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061201/NYF035 )

Tonight, Carl's Jr. hosted the ultimate "Guys' Night Out" at Wally's Wine
& Spirits in Los Angeles, with Carl's Jr. commercial stars Joe, Gavin and Phil
Maloof and celebrity guests including baseball star Barry Bonds, rapper
Xzibit, and the voice of Carl's Jr. commercials, Phil Buckman. Carl's Jr. and
Wally's Wine & Spirits co-owners Steven Wallace and Christian Navarro
introduced a "Recommended Wine Pairings" list for select entries from the Six
Dollar Burger line, as well as a few delicious, whole-breast chicken
sandwiches.

To make a good combo a great one, try these delicious pairings as
recommended by Navarro, which are also available at the Carl's Jr. website,
www.carlsjr.com:


--- The Original Six Dollar Burger:

Recommendation: Sequoia Grove Cabernet Sauvignon ($35) - "Every time I
take a bite of this regal, flavorful burger and have a taste of this
rich, full-bodied, luxuriously styled Cabernet Sauvignon, I feel as I
am dining in a fancy restaurant," Navarro says. "This is a great
match."

--- The Philly Cheesesteak Six Dollar Burger(TM):

Recommendation: Greenpoint Cabernet/Shiraz ($22) - "This dynamic
burger has so many mouthwatering flavors that you'll need the boldness
of a Shiraz, and yet the burger also deserves the finer aspects of a
high quality Cabernet Sauvignon. The Greenpoint and Philly Cheesesteak
combination is a flavor explosion in your mouth. Hope you're ready."

--- The Guacamole Bacon Six Dollar Burger(TM):

Recommendation: D'Arenberg Footbolt Shiraz ($18) - "With this full-
flavored burger that has a little kick, you need a wine that can kick
back. This Shiraz has an exotic spiciness coupled with a texture that
provides an oomph - it's a perfect foil."

--- The Western Bacon Six Dollar Burger(TM):

Recommendation: Vietti Barbera d' Asti Tre Vigne ($20) - "The
combination of smokiness and onion rings beckons for the company of a
slightly rustic, medium-bodied Barbera with flavors of sun-dried black
fruits. This Vietti Tre Vigne is an inspired accompaniment."

--- The Jalapeno Six Dollar Burger(TM):

Recommendation: Moet & Chandon White Star Champagne ($31) - "Pow! The
only thing that can squelch the zesty flavors of this burger is
Champagne with tiny bubbles and a clean, fresh, long finish. This
match makes for the ultimate spice party."

--- The Bacon Swiss Crispy Chicken Sandwich(TM):

Recommendation: Domaine Carneros Pinot Noir ($28) - "The pairing of
bacon, Swiss cheese, chicken, and Pinot Noir makes for a suave and
delicious meal. The fruity, creamy, Domaine Carneros with the flaky,
crispy chicken is tasty perfection."

--- The Charbroiled Chicken Club Sandwich(TM):

Recommendation: Newton Red Label Chardonnay ($24) - "Something about
the clean flavors of charbroiled chicken and a honey wheat bun allows
this Chardonnay to show its very best. Newton's viscous, slightly
oaky, and tropical fruit nuances create a 1 + 1 = 3 combination."

Carl's Jr. CEO Andrew F. Puzder expressed his excitement for the pairings.
"The quality of our burgers and service are paramount at Carl's Jr., and we
know we've partnered with the right people -- the Maloofs and Wally's Wine &
Spirits -- to showcase our best-in-class burgers in a new way," Puzder said.
"We are always looking to do something different and unexpected and hope our
loyal young, hungry guy customers will relish these delicious pairings for a
perfect 'guys' night out' or special date."

The commercial starring the Maloof brothers is the latest in a string of
iconic ads for the brands such as the Paris Hilton "That's Hot" spot and the
"If it doesn't get all over the place, it doesn't belong in your face" Carl's
Jr. campaign from the mid-90s, all created by agency of record
Mendelsohn|Zien.

This year, Carl's Jr. celebrates 65 years in the quick-service industry.
What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an
international organization that employs nearly 30,000 people worldwide.
Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR)
of Carpinteria, Calif. As of the second fiscal quarter ended Aug. 14, 2006,
CKE Restaurants, Inc., through its subsidiaries, had a total of 3,131
franchised or company-owned restaurants in 43 states and in 13 countries,
including 1,072 Carl's Jr. restaurants, 1,945 Hardee's restaurants and 98 La
Salsa Fresh Mexican Grill(R) restaurants. For more information, or to find a
Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.

* Photos from the event and of the featured menu items are available upon
request.


SOURCE Carl's Jr.
-0- 12/01/2006
/CONTACT: Anne Hallock of Carl's Jr., +1-805-745-7741, ahallock@ckr.com;
or Kate Greenberg of Weber Shandwick, +1-310-854-8264,
kgreenberg@webershandwick.com /

View all Carl's Jr Press Releases

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