Subway" Restaurants Feature New Steak Subs

Beefing Up Variety & "Fresh Toasted"™ Choices on the SUBWAY® Menu

(Wednesday, September 27, 2006) - The SUBWAY® restaurant chain presents new and improved
steak sandwiches to its customers from coast to coast, across the U.S.A. and Canada.
Touted as "Delicious New Steak, Two Great Ways!," the premium "Blackened Cajun Steak"
and juicy "Steak & Cheese" subs feature tender cuts of seared, diced steak.
The "Blackened Cajun Steak" sub is the SUBWAY® restaurant chain's "fresh Toasted"™
rendition of a southern culinary masterpiece, prepared with tender steak pieces, and spiced with a
savory Bayou Cajun seasoning blend. The new "Steak & Cheese" blends steak pieces with fireroasted
and grilled sweet bell peppers and onions, topped off with cheese, then "fresh Toasted"™ to
draw out full flavor and texture.
"We're always researching and testing toward improvements to our menu, appealing to our
customers and store owners," said Chris Martone, Executive Chef for the SUBWAY® chain. "I'm
pleased that we're offering a delicious, superior quality steak – it's sure to become a fast favorite for
lunch and dinner."
To support the new and improved steak sandwiches, the well-received "SUBWAY® Dinner
Theatre" campaign evolves into "Daytime Drama™," a new series of humorous vignettes with a soap
opera tone dramatizing lunch-time traumas and tribulations. With even more over-the-top theatrics,
Jon Lovitz sets the stage for several micro-melodramas including "The Rookie": the tale of a young
ball player receiving advice on "staying hungry" from Reggie Bush….and "The Wrapper": the story of
Lil' Jon receiving much needed validation from two nearby diners.
The ads were a collaborative effort between the SUBWAY® restaurant chain and Lovitz and
will include a variety of 30 and 15 second spots to run during primetime over the next several months.
About SUBWAY® Restaurants
Now in its 41st year, the SUBWAY restaurant chain is the world's largest submarine sandwich
franchise, with more than 26,500 locations in 85 countries. The SUBWAY chain is the second
largest fast-food chain in the world, surpassing McDonald's number of locations throughout the
United States, Canada, Australia and New Zealand.
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut,
Brisbane, Miami, and Singapore, the SUBWAY restaurant chain was co-founded by Fred DeLuca
and Dr. Peter Buck in 1965. That partnership, which continues today, makes it possible for thousands
of individuals to build and succeed in their own business.
The SUBWAY brand is ranked as the number one franchise opportunity in Entrepreneur
magazine's 2006 "Annual Franchise 500" listing - the 14th time in 18 years that the chain has
achieved this honor.
For more information about the SUBWAY chain, visit www.subway.com.
SUBWAY is a registered trademark of Doctor's Associates Inc.

View all Subway Press Releases

This article has been read 196 times.

Printer Friendly