2006 Fall Travel Trends Survey: Las Vegas Comes Up Aces Again; Florida In Top Ten Multiple Times; And International Travel Rebound Continues

European Vacations on Rise as Italy Leaps Up Survey; Overall Positive Travel Outlook

(Monday, August 28, 2006) - While conventional wisdom suggests that the traditional vacation season winds down this Labor Day weekend, the results in today's release of the Carlson Wagonlit Travel Associates' comprehensive 2006 Fall Travel Trends Survey find that there's still plenty of leisure travel activity throughout the upcoming fall months. In fact, nearly two-thirds of the surveyed agents indicated that the average length of booked fall vacations is 6-7 days. Las Vegas continues to lead the list of domestic destinations booked by Carlson Wagonlit Travel Associates throughout the U.S. for fall; Florida made a surprisingly strong showing with four cities ranked in the top ten. The survey, conducted July 24 - August 15, 2006, includes information from 334 Carlson Wagonlit Travel Associates agents, owners and managers.

Beyond U.S. borders, Caribbean cruising edged out Cancun, Mexico as the top international "destination." A significant trend revealed throughout this survey shows that European travel is very hot. Overall, European bookings are up, travelers have indicated they are more comfortable traveling farther from home and Rome has jumped into the top five international destinations being booked by Carlson Wagonlit Travel experts this fall. The Italian city climbed from 7th to 4th place on this year's list.

"Domestically the results of our fall survey show that consumers are not shying away from Florida as one of their top warm-weather destinations," said Roger E. Block, CTC, executive vice president of Carlson Wagonlit Travel Associates. "With the variety of outstanding weather guarantee programs offered by tour operators in particular, as well as travel insurance programs, Florida is providing some of the best value among fall travel options."

As for European travel, Block focused on the spike in interest in travel to Italy. "It is also quite evident to us that Italy has become the place to be for those traveling to Europe. In addition to Rome, we've seen heightened interest in experiencing Florence, Tuscany, Venice and even cruising the Mediterranean—enough for each of these options to land on our top twenty international list," Block noted.

"The renewed fervor among Americans toward international travel has been extremely positive, whether they are headed to Europe or prefer a somewhat closer destination such as Mexico or the Caribbean," added Block. "However, we are still finding a disparity between those interested in traveling to close-to-home international destinations where passports are not currently required and those who hold valid passports. According to our network, less than 35% say a majority of their customers have a valid passport. Since new government regulations could require 100% passport use for air and sea travel to all international destinations as early as December 31st of this year, it is incumbent upon all of us to help educate the U.S. traveler about the need to apply now."

When asked which statements regarding passports are accurate according to their customer base, the results are eye-opening (% of agents):

1. I've been advising customers of the upcoming change (87.72 %)
2. I've helped more people obtain passports (48.50 %)
3. A majority of my customers carry valid passports (31.74 %)
4. I've helped more people renew passports (22.16 %)
5. I've sponsored cruise nights/passport fairs/events that enable customers (8.68 %)
to apply for passports
6. Very few of my customers carry valid passports (7.49 %)
7. Nearly all of my customers carry valid passports (3.89 %)

Trend Survey Results
The following lists display the top ten domestic and international destinations for the fall, along with the overall outlook for the rest of the year (based on 334 completed surveys):

Top 10 Domestic Destinations - FALL

1. Las Vegas, NV

2. Orlando, FL

3. Honolulu, HI

4. Kahului (Maui), HI

5. New York City, NY

6. San Francisco, CA

7. Phoenix/Scottsdale, AZ

8. Fort Myers, FL

9. Fort Lauderdale, FL

9. Miami/Miami Beach, FL





Top 10 International Destinations - FALL

1. CRUISE- Caribbean

2. Cancun, Mexico

3. Riviera Maya, Mexico

4. Rome, Italy

5. Montego Bay, Jamaica

6. London, England

7. Punta Cana, Dominican Republic

7. Cabo San Lucas/Los Cabos, Mexico

9. Puerto Vallarta, Mexico

10. CRUISE- Mexico

10. Playa del Carmen, Mexico



Top 10 FALL Cruise Destinations

1. Caribbean – Western

2. Caribbean – Eastern

3. Mexican Riviera

4. Caribbean – Southern

5. Europe – Mediterranean



Top 3 Trends in 2006

1. International travel seems to be on the rebound (63.5%)

2. Clients are feeling more confident about traveling farther from home (56.9%)

3. Europe bookings are up over last year (53.0%)



What is the average length of the vacations you've been booking for THIS FALL?

2006 Response - Fall % of agents

Less than 4 days 0.60

4-5 days 19.46

6-7 days 65.87

8-10 days 11.68

10-14 days 1.80

Longer than 14 days 0.60



What is your personal outlook on your business for 2006?

2006 Response % of agents

Very optimistic 21.56

Fairly optimistic 53.89

TOTAL OPTIMISTIC 75.45

Neither optimistic/pessimistic 18.56



Comparing your overall 2006 travel bookings so far to your 2005 bookings at this time last year, which is true?

2006 Response %

They're higher 55.7

They're about even 22.75



With Carlson Wagonlit Travel, your vacation experience begins with ours. To find the Carlson Wagonlit Travel location nearest you call 1-800-CARLSON or visit www.carlsontravel.com.
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Carlson Travel Group, Inc. is a subsidiary of Minneapolis-based Carlson Companies, Inc. Brands include: Carlson Wagonlit Travel, Cruise Holidays, Results Travel, SeaMaster Cruises, Carlson Leisure Travel Services and Carlson Destination Marketing Services. In 2006, for the tenth consecutive year, a Carlson Travel Franchise Group brand was named the top travel business franchise by Entrepreneur's Franchise 500®; Franchise Times ranked the Carlson Wagonlit Travel Associate Program as the 3rd top franchise overall in 2005 for the fifth year in a row.

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