Culver's Kid's Program Gets Fresh, New Look For Summer

New Team Scoopie Premiums Encourage Active, Outdoor Fun

(Monday, June 05, 2006) - As warmer weather arrives, so does Culver's®
updated kid's program designed to promote an active lifestyle. Kicking off this summer, the
redesigned Team Scoopie program includes new graphics, premiums and packaging as well as a
new website located at www.teamscoopie.com.
With every kid's meal purchased, kids can collect Team Scoopie tokens that can earn
their choice of four fun premiums. Two tokens come with every kid's meal. A child can turn in
one token at each visit for a scoop of Culver's creamy frozen custard or keep it and collect the
tokens. Guests can earn a fun toy or a free kid's meal in as little as five visits to any of Culver's
more than 325 locations.
Each premium is free with ten tokens or available for sale at $4.99 plus tax. Culver's
young guests can choose from new premium options including a soft baseball, playground ball,
T-shirt or camping lantern. Kids can even learn fun games to play with their new toys by
logging onto the Team Scoopie site located at www.teamscoopie.com . On the site, kids can
learn how to play outdoor games such as pickle, four square, kickball and capture the lantern.
On the Team Scoopie site, kids can also color artwork and print their masterpiece, build their
dream sundae using their favorite Culver's toppings and download fun screen savers and
wallpaper featuring the adventures of Scoopie and his dog, Fudge.
A study in the June 2005 The Journal of Pediatrics recommends school-age youth
participate daily in at least 60 minutes of moderate to vigorous physical activity. The same study
recommends activities that are developmentally appropriate, enjoyable and involve a variety of
activities.
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Kid's Menu Premiums Promote Active Lifestyle/pg. 2
"With the arrival of warmer weather and the end of the school year, kids will be looking
for ways to entertain themselves," said Chris Contino, Culver's vice president of marketing.
"Something as simple as a new ball can inspire hours of healthy, outdoor activities."
Culver's also provides parents and their kids a variety of menu options, including healthy
items such as applesauce and milk. Salad or soup can also be substituted for an additional cost.
Culver's restaurants are independently owned and operated in nearly 330 locations. With
the opening of Culver's first locations in Arizona and Kentucky, guests will be able to enjoy
their favorites in 17 states across the nation. The owner/operator concept has been a cornerstone
of growth for Culver's since the first location opened in Sauk City, Wis., on July 18, 1984.
Culver's invests deeply in partnerships and programs, including its VIP scholarship program, the
annual "Day of Warmth" and countless other franchise-driven local efforts. Culver's is the
recipient of numerous industry and community awards, including the 2006 IFMA Silver Plate
Award, 2005 Nation's Restaurant News' Golden Chain Award and Wisconsin's Ernst & Young®
Entrepreneur of the Year® Award. For more information on Culver's locations, promotional
programs, menu selections and other areas of interest, visit www.culvers.com.

Ernst & Young and Entrepreneur of the Year are registered service marks of Ernst & Young, U.S. LLP.
All other trademarks belong to Culver Franchising System, Inc.

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